116-0012/02 – Services Marketing (MarSlu)
| Gurantor department | Department of Marketing and Business | Credits | 6 |
| Subject guarantor | Ing. Jana Ostrožná, Ph.D. | Subject version guarantor | Fiktivní Uživatel |
| Study level | undergraduate or graduate | Requirement | Choice-compulsory |
| Year | 3 | Semester | summer |
| | Study language | Czech |
| Year of introduction | 1990/1991 | Year of cancellation | 2009/2010 |
| Intended for the faculties | EKF | Intended for study types | Master |
Subject aims expressed by acquired skills and competences
After finishing the subject student be able:
- To characterize the services market, its specifics.
- To identificate the differences between targible goods sale and services sale.
- To compile full services offer of company including the package of services.
- To make a decision on the using of expanded marketing mix tools in services company.
- To modify the marketing management process in the services industry.
Teaching methods
Summary
The subject is focused on a characterization of service market,
marketing management and marketing tools in service organisations. The
aplication of marketing brings a differences to the elements of services
marketing. The main part of subject is aimed on marketing mix concept use in
the service industry.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Prerequisities
Co-requisities
Subject has no co-requisities.
Subject syllabus:
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
Předmět neobsahuje žádné hodnocení.