116-0020/02 – International Marketing (MezMar)
| Gurantor department | Department of Marketing and Business | Credits | 5 |
| Subject guarantor | doc. Ing. Lenka Kauerová, CSc. | Subject version guarantor | Fiktivní Uživatel |
| Study level | undergraduate or graduate | Requirement | Choice-compulsory |
| Year | 4 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 1990/1991 | Year of cancellation | 2009/2010 |
| Intended for the faculties | EKF | Intended for study types | Master |
Subject aims expressed by acquired skills and competences
Cílem předmětu je postihnout specifika mezinárodního prostředí tak, aby bylo možné definovat mezinárodní strategii a taktiku firmy. Zaměřuje se dále na metody výběru a segmentace zahraničního trhu, výzkumné aktivity v zahraničí a v souladu s tím pak umožňuje rozhodování o formě vstupu na zahraniční trh a zejména o přizpůsobení marketingového mixu.
Teaching methods
Summary
Substance of international marketing and its specification. Ways of entering
foreign markets. International marketing environment. Economic environment and
its main aspects. Legal and political environment. International cultural
environment. Financial environment in the international marketing. Market
research in the international marketing. International product strategy.
Strategy of export prices. International distribution channels. International
communication process.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
Předmět neobsahuje žádné hodnocení.