116-0030/00 – Marketing (.)

Gurantor department	Department of Marketing and Business	Credits
Subject guarantor	Dr.Ing. Hana Svobodová	Subject version guarantor	Fiktivní Uživatel
Study level	undergraduate or graduate
		Study language	Czech
Year of introduction	1997/1998	Year of cancellation	1997/1998
Intended for the faculties		Intended for study types

Subject aims expressed by acquired skills and competences

Teaching methods

Summary

Principles of marketing. Rise and historical development of marketing. Territorial peculiarities of marketing. Marketing environment, marketing information system. Marketing research, segmentation and marketing mix: product, prise, place, promotions. Marketing analysis, strategy and tactics. Organization of marketing within a company.

Compulsory literature:

Recommended literature:

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Conditions for subject completion

Conditions for completion are defined only for particular subject version and form of study

Occurrence in study plans

Academic year	Programme	Branch/spec.	Spec.	Zaměření	Form	Study language	Tut. centre	Year	W	S	Type of duty

Occurrence in special blocks

Block name	Academic year	Form of study	Study language	Year	W	S	Type of block	Block owner

Assessment of instruction

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