116-0045/02 – Business Activities (OC)
| Gurantor department | Department of Marketing and Business | Credits | 6 |
| Subject guarantor | Ing. Miluše Hluchníková, CSc. | Subject version guarantor | Ing. Miluše Hluchníková, CSc. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 2 | Semester | summer |
| | Study language | Czech |
| Year of introduction | 2000/2001 | Year of cancellation | 2009/2010 |
| Intended for the faculties | FEI | Intended for study types | Master |
Subject aims expressed by acquired skills and competences
1.Dramatise importance and role of business activity as a human activity and as an economic sector; apply marketing approach.
2.Outline two business spheres – purchase and sale as a specific business activity; dramatize human element for its effectiveness.
3.Classify and relate wholesale and retail firms.
4.Employ methods and procedures of spatial analysis to localize business units and optimize retail networks.
5.Explain present business trends; outline its symptoms and effects.
6.Classify business operation and its units; demonstrate its relations and connections.
7.Discuss business environment parameters to ensure expected progress.
Teaching methods
Summary
During the lectures of the subject Business Activities the meaning, role and
the function of business in an economy society must be explained; also its new
directions of business development in coming economy globalization process.
The way of realization of this business process (its two indivisible parts –
purchase and sale) must be explained.Characterization of fundamental concepts, relations, participants and factors influencing business transactions are the main importance of the subject Business Activities.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1.Úvod do předmětu.
2.Podstata a kořeny vzniku obchodu, vývojové etapy ve světě a na našem území.
3.Základní vymezení obchodu a jeho charakteristika.
4.Nákup jako podniková funkce a jeho zajištění.
5.Prodej jako podniková funkce a jeho zajištění.
6.Lidský faktor v procesu obchodování.
7.Velkoobchod a jeho úloha v procesu distribuce.
8.Maloobchod a jeho úloha v procesu distribuce
9.Zásady utváření maloobchodní sítě. Územní analýzy, stanovení kupního potenciálu.
10.Obchodní provoz a jeho zajištění.
11.Maloobchodní technologie
12.Současnost a vývojové trendy obchodu.
13.Franchising jako úspěšná forma kooperace v obchodě.
14.Prostředí obchodu, legislativa, instituce a organizace působící v obchodě.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
Předmět neobsahuje žádné hodnocení.