116-0046/02 – Marketing Research ()
Gurantor department | Department of Marketing and Business | Credits | 8 |
Subject guarantor | doc. Ing. Roman Kozel, Ph.D. | Subject version guarantor | Fiktivní Uživatel |
Study level | undergraduate or graduate | Requirement | Compulsory |
Year | 3 | Semester | winter + summer |
| | Study language | Czech |
Year of introduction | 1999/2000 | Year of cancellation | 2009/2010 |
Intended for the faculties | EKF | Intended for study types | |
Subject aims expressed by acquired skills and competences
Teaching methods
Summary
Information significance in marketing. Basic conception and research types.
Market research and segmentation. Marketing research metodology, research
phases and the research plan. Secondary and primary research. Information
collecting methods. Research tactic ang tools (questionnaires, scenarios).
Sampling techniques. Research organising in an enterprise.
Qualitative research. A significance of using modern statistics in the
marketing research process. Marketing research on nonstandard conditions.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
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