116-0047/01 – Basic of Marketing of Services ()
Gurantor department | Department of Marketing and Business | Credits | 4 |
Subject guarantor | Ing. Jana Ostrožná, Ph.D. | Subject version guarantor | Ing. Jana Ostrožná, Ph.D. |
Study level | undergraduate or graduate | Requirement | Choice-compulsory |
Year | 3 | Semester | summer |
| | Study language | Czech |
Year of introduction | 1999/2000 | Year of cancellation | 2009/2010 |
Intended for the faculties | EKF | Intended for study types | |
Subject aims expressed by acquired skills and competences
Teaching methods
Summary
The subject is focused on a characterization of service market,
marketing management and marketing tools in service organisations. The
aplication of marketing brings a differences to the elements of services
marketing. The main part of subject is aimed on marketing mix concept use in
the service industry.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
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