116-0300/01 – Marketing (MG)

Gurantor departmentDepartment of Marketing and BusinessCredits5
Subject guarantordoc. Ing. Šárka Velčovská, Ph.D.Subject version guarantordoc. Ing. Šárka Velčovská, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semesterwinter
Study languageCzech
Year of introduction1999/2000Year of cancellation
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
BAR33 Ing. Petr Baránek, Ph.D.
VAL401 Ing. Jana Hodulová, Ph.D.
KAU40 doc. Ing. Lenka Kauerová, CSc.
KRB005 Ing. Petra Klapilová Krbová, Ph.D.
PAW031 Ing. Pavlína Kozáková, Ph.D.
LUZ0013 Ing. Petr Lůžek
OPL001 Ing. Anna Oplatková, Ph.D.
REB0007 Ing. Katarína Seifriedová
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
VEL21 doc. Ing. Šárka Velčovská, Ph.D.
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

1. Understand basic marketing terminology. 2. Explain the competitive concepts. 3. Analyze the marketing environment 4. Understand the principles of consumer segmentation and consumer behaviur. 5. Explain the marketing information system and the principles of marketing research. 6. Design a marketing mix.

Teaching methods

Lectures
Tutorials

Summary

The course provides a systematic, comprehensive and up-to-date view on particular marketing areas. The aim of the course is to introduced students the marketing philosophy, basic terms, rules and concepts of marketing and explain them the content of particular components of marketing. After completing the course students should be able to apply their knowledge to solve basic practical problems and to use the acquired knowledge in other related courses.

Compulsory literature:

KARLÍČEK, Miroslav. Základy marketingu. Praha: Grada Publishing, 2013. 255 s. ISBN 978-80-247-4208-3. KOTLER, Philip and Gary ARMSTRONG. Principles of Marketing. 15th ed. Harlow: Pearson, 2014. 716 p. ISBN 978-0-273-78699-3. TOMEK, Gustav a Věra VÁVROVÁ. Marketing: od myšlenky k realizaci. 3. aktualiz. a dopl. vyd. Praha: Professional Publishing, 2011. 344 s. ISBN 978-80-7431-042-3.

Recommended literature:

BOUČKOVÁ, Jana. Základy marketingu. 4. vyd. Praha: Oeconomica, 2011. 220 s. ISBN 978-80-245-1760-5. DIBB, S., SIMKIN, L., PRIDE, W. M. and O. C. FERRELL. Marketing: Concepts and Strategies. 7th ed. Mason: Cengage Learning, 2016. 816 p. ISBN: 9781473725126. KARLÍČEK, Miroslav a Petr KRÁL. Marketingová komunikace: jak komunikovat na našem trhu. Praha: Grada Publishing, 2011. 224 s. ISBN 978-80-247-3541-2.

Way of continuous check of knowledge in the course of semester

Credit and examination

E-learning

Další požadavky na studenta

Credit test, preparation and presentation of tasks on seminars, preparation and presentation of seminar work. Written exam.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. The Market as a basis of marketing. Types of demand. Competitive business concepts. 2. Marketing environment. Macroenvironment, mid-environment and microenvironment. 3. Information support of marketing. Types of information. Marketing research. Research methods. 4. Consumer behavior. Sequential model. Black box model. Types of shopping situation. 5. Market Segmentation. Segmentation criteria. Segmentation process. Target marketing. Positioning. 6. Introduction to the marketing mix. Elements of marketing mix and their interconnection. 7. Product as an element of marketing mix. Product attributes. Product branding. Types and functions of product packaging. 8. The product's life cycle. New product development. Stages of product life. 9. Distribution as an element of marketing mix. Direct and indirect distribution. Distribution channel. Wholesale and retail functions. 10. Distribution strategies. Distribution systems. Vertical marketing systems. 11. Price as an element of marketing mix. Types of pricing programs (cost, market, competitive). 12. Pricing strategies. Price determination of new products. Pricing strategies for substitutes and complements. 13. Marketing communication as an element of marketing mix. Integrated marketing communication. 14. Marketing communication strategy.Marketing communication mix. Advertisement. Sales promotion.

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester, validity until: 2008/2009 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 45  0
        Examination Examination 55  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2019/2020 (B6209) Systems Engineering and Informatics (6209R017) Informatics in Economics P Czech Ostrava 2 Compulsory study plan
2019/2020 (B0414A050001) Marketing (S01) Marketing Communication P Czech Ostrava 1 Compulsory study plan
2019/2020 (B0414A050001) Marketing (S02) Marketing and business P Czech Ostrava 1 Compulsory study plan
2019/2020 (B0413A050012) Economics and Management (S04) Economics and Law in Business P Czech Ostrava 1 Compulsory study plan
2019/2020 (B0413A050012) Economics and Management (S03) Management P Czech Ostrava 1 Compulsory study plan
2019/2020 (B0413A050012) Economics and Management (S02) Business Administration P Czech Ostrava 1 Compulsory study plan
2019/2020 (B0413A050012) Economics and Management (S02) Business Administration P Czech Valašské Meziříčí 1 Compulsory study plan
2019/2020 (B0412A050005) Finance P Czech Ostrava 1 Compulsory study plan
2019/2020 (B0411A050001) Accounting and Taxes P Czech Ostrava 1 Compulsory study plan
2019/2020 (B6202) Economic Policy and Administration P Czech Ostrava 1 Compulsory study plan
2019/2020 (B6208) Economics and Management P Czech Ostrava 1 Compulsory study plan
2019/2020 (B6208) Economics and Management P Czech Valašské Meziříčí 1 Compulsory study plan
2018/2019 (B6209) Systems Engineering and Informatics (6209R017) Informatics in Economics P Czech Ostrava 2 Compulsory study plan
2018/2019 (B6202) Economic Policy and Administration P Czech Ostrava 1 Compulsory study plan
2018/2019 (B6208) Economics and Management P Czech Ostrava 1 Compulsory study plan
2018/2019 (B6208) Economics and Management P Czech Valašské Meziříčí 1 Compulsory study plan
2017/2018 (B6202) Economic Policy and Administration P Czech Ostrava 1 Compulsory study plan
2017/2018 (B6208) Economics and Management P Czech Ostrava 1 Compulsory study plan
2017/2018 (B6208) Economics and Management P Czech Valašské Meziříčí 1 Compulsory study plan
2017/2018 (B6209) Systems Engineering and Informatics (6209R017) Informatics in Economics P Czech Ostrava 2 Compulsory study plan
2017/2018 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 2 Compulsory study plan
2016/2017 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 2 Compulsory study plan
2016/2017 (B6202) Economic Policy and Administration P Czech Ostrava 1 Compulsory study plan
2016/2017 (B6208) Economics and Management P Czech Ostrava 1 Compulsory study plan
2016/2017 (B6208) Economics and Management P Czech Valašské Meziříčí 1 Compulsory study plan
2016/2017 (B6209) Systems Engineering and Informatics (6209R017) Informatics in Economics P Czech Ostrava 2 Compulsory study plan
2015/2016 (B6208) Economics and Management P Czech Ostrava 1 Compulsory study plan
2015/2016 (B6202) Economic Policy and Administration P Czech Ostrava 1 Compulsory study plan
2015/2016 (B6208) Economics and Management P Czech Valašské Meziříčí 1 Compulsory study plan
2015/2016 (B6209) Systems Engineering and Informatics (6209R017) Informatics in Economics P Czech Ostrava 2 Compulsory study plan
2015/2016 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 2 Compulsory study plan
2015/2016 (B6209) Systems Engineering and Informatics (6209R017) Informatics in Economics P Czech Uherské Hradiště 2 Compulsory study plan
2014/2015 (B6208) Economics and Management P Czech Valašské Meziříčí 1 Compulsory study plan
2014/2015 (B6202) Economic Policy and Administration (6202R010) Finance P Czech Ostrava 2 Compulsory study plan
2014/2015 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2014/2015 (B6202) Economic Policy and Administration (6202R040) Regional Development P Czech Ostrava 2 Compulsory study plan
2014/2015 (B6202) Economic Policy and Administration (6210R004) European Integration P Czech Ostrava 2 Compulsory study plan
2014/2015 (B6202) Economic Policy and Administration (6202R027) National Economy P Czech Ostrava 2 Compulsory study plan
2014/2015 (B6209) Systems Engineering and Informatics (6209R017) Informatics in Economics P Czech Ostrava 2 Compulsory study plan
2014/2015 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2013/2014 (B6208) Economics and Management P Czech Ostrava 1 Compulsory study plan
2013/2014 (B6208) Economics and Management (6208R101) Sports Management P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6208) Economics and Management P Czech Valašské Meziříčí 1 Compulsory study plan
2013/2014 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (6210R004) European Integration P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (6202R027) National Economy P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (6202R010) Finance P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (6210R004) European Integration P Czech Valašské Meziříčí 2 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Valašské Meziříčí 2 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6202) Economic Policy and Administration (6202R027) National Economy P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2012/2013 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration (00) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6208) Economics and Management (6208R020) Business Economics (01) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2012/2013 (B6208) Economics and Management (6202R049) Accounting and Taxes (00) Accounting and Taxes P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6202) Economic Policy and Administration (6210R004) European Integration (01) European Integration P Czech Valašské Meziříčí 2 Compulsory study plan
2012/2013 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6202) Economic Policy and Administration (6202R040) Regional Development P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6208) Economics and Management P Czech Uherské Hradiště 1 Compulsory study plan
2012/2013 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 2 Compulsory study plan
2012/2013 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (00) Applied Informatics P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6208) Economics and Management P Czech Ostrava 1 Compulsory study plan
2012/2013 (B6208) Economics and Management P Czech Valašské Meziříčí 1 Compulsory study plan
2012/2013 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6202R049) Accounting and Taxes (00) Accounting and Taxes P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6208R011) Economics and Law in Business P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (00) Applied Informatics P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration (00) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6202) Economic Policy and Administration (6202R040) Regional Development P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6202) Economic Policy and Administration (6202R027) National Economy P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2011/2012 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6202) Economic Policy and Administration (6210R004) European Integration (01) European Integration P Czech Valašské Meziříčí 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6208R101) Sports Management (02) Sports Management P Czech Uherské Hradiště 2 Compulsory study plan
2011/2012 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Valašské Meziříčí 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 2 Compulsory study plan
2011/2012 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6208R020) Business Economics (01) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2010/2011 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2010/2011 (B6208) Economics and Management (6208R011) Economics and Law in Business P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (00) Applied Informatics P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6208) Economics and Management (6202R049) Accounting and Taxes (00) Accounting and Taxes P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6202) Economic Policy and Administration (6202R040) Regional Development P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6202) Economic Policy and Administration (6202R027) National Economy P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration (00) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6208) Economics and Management (6501R006) Tourism Economics (00) Tourism Economics P Czech Uherské Hradiště 2 Compulsory study plan
2010/2011 (B6209) Systems Engineering and Informatics (6209R014) Information and Knowledge Management P Czech Valašské Meziříčí 2 Compulsory study plan
2010/2011 (B6209) Systems Engineering and Informatics (6209R014) Information and Knowledge Management (00) Informační a znalostní management P Czech Valašské Meziříčí 2 Compulsory study plan
2010/2011 (B6208) Economics and Management (6208R020) Business Economics (01) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2010/2011 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics P Czech Valašské Meziříčí 2 Compulsory study plan
2010/2011 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Valašské Meziříčí 2 Compulsory study plan
2010/2011 (B6202) Economic Policy and Administration (6210R004) European Integration (01) European Integration P Czech Valašské Meziříčí 2 Compulsory study plan
2010/2011 (B6208) Economics and Management (6208R101) Sports Management (02) Sports Management P Czech Uherské Hradiště 2 Compulsory study plan
2010/2011 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R101) Sports Management (02) Sports Management P Czech Uherské Hradiště 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R020) Business Economics (01) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2009/2010 (B6202) Economic Policy and Administration (6202R027) National Economy P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6202R049) Accounting and Taxes (00) Accounting and Taxes P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6207) Quantitative Methods in Economics (6207R015) Managerial and Decision Making Methods in Economics P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R011) Economics and Law in Business P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2009/2010 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration (00) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6209) Systems Engineering and Informatics (6209R014) Information and Knowledge Management (00) Informační a znalostní management P Czech Valašské Meziříčí 2 Compulsory study plan
2009/2010 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (00) Applied Informatics P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Valašské Meziříčí 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 2 Compulsory study plan
2009/2010 (B6202) Economic Policy and Administration (6202R040) Regional Development P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6202) Economic Policy and Administration (6210R004) European Integration (01) European Integration P Czech Valašské Meziříčí 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration (00) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6202) Economic Policy and Administration (6202R040) Regional Development P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6202) Economic Policy and Administration (6202R027) National Economy P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6202) Economic Policy and Administration (6210R004) European Integration (01) European Integration P Czech Valašské Meziříčí 2 Compulsory study plan
2008/2009 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 2 Compulsory study plan
2008/2009 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (00) Applied Informatics P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6209) Systems Engineering and Informatics (6209R014) Information and Knowledge Management (00) Informační a znalostní management P Czech Valašské Meziříčí 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6202R049) Accounting and Taxes (00) Accounting and Taxes P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R101) Sports Management (02) Sports Management P Czech Uherské Hradiště 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R020) Business Economics (01) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2008/2009 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2008/2009 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Valašské Meziříčí 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R011) Economics and Law in Business P Czech Ostrava 2 Compulsory study plan
2007/2008 (B6207) Quantitative Methods in Economics (6207R015) Managerial and Decision Making Methods in Economics P Czech Ostrava 2 Compulsory study plan
2007/2008 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 2 Compulsory study plan
2007/2008 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (00) Applied Informatics P Czech Ostrava 2 Compulsory study plan
2007/2008 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Valašské Meziříčí 2 Compulsory study plan
2007/2008 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2007/2008 (B6209) Systems Engineering and Informatics (6209R014) Information and Knowledge Management (00) Informační a znalostní management P Czech Valašské Meziříčí 2 Compulsory study plan
2007/2008 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2007/2008 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2007/2008 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2007/2008 (B6208) Economics and Management (6208R101) Sports Management (02) Sports Management P Czech Uherské Hradiště 2 Compulsory study plan
2007/2008 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan
2007/2008 (B6208) Economics and Management (6208R020) Business Economics (01) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2006/2007 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 1 Compulsory study plan
2006/2007 (B6202) Economic Policy and Administration (6202R027) National Economy P Czech Ostrava 1 Compulsory study plan
2006/2007 (B6202) Economic Policy and Administration (6202R040) Regional Development P Czech Ostrava 1 Compulsory study plan
2006/2007 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration (00) Public Economics and Administration P Czech Ostrava 1 Compulsory study plan
2006/2007 (B6207) Quantitative Methods in Economics (6207R015) Managerial and Decision Making Methods in Economics P Czech Ostrava 2 Compulsory study plan
2006/2007 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2006/2007 (B6209) Systems Engineering and Informatics (6209R014) Information and Knowledge Management (00) Informační a znalostní management P Czech Valašské Meziříčí 2 Compulsory study plan
2006/2007 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2006/2007 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan
2006/2007 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (00) Applied Informatics P Czech Ostrava 2 Compulsory study plan
2006/2007 (B6208) Economics and Management (6208R020) Business Economics (01) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2006/2007 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2006/2007 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Valašské Meziříčí 2 Compulsory study plan
2006/2007 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2006/2007 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Ostrava 1 Compulsory study plan
2006/2007 (B6202) Economic Policy and Administration (6210R004) European Integration (01) European Integration P Czech Valašské Meziříčí 1 Compulsory study plan
2006/2007 (B6202) Economic Policy and Administration (6202R049) Accounting and Taxes (00) Účetnictví a daně P Czech Ostrava 1 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6202R027) National Economy P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6202R040) Regional Development P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6202R049) Accounting and Taxes (00) Účetnictví a daně P Czech Ostrava 1 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration (00) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6207) Quantitative Methods in Economics (6207R015) Managerial and Decision Making Methods in Economics P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6210R004) European Integration (01) European Integration P Czech Valašské Meziříčí 2 Compulsory study plan
2005/2006 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (00) Applied Informatics P Czech Ostrava 2 Compulsory study plan
2005/2006 (M6209) Systems Engineering and Informatics (6209T025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Valašské Meziříčí 2 Compulsory study plan
2005/2006 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6210R004) European Integration (05) European Integration P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6208) Economics and Management (6208R037) Management (05) Management P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6202R049) Accounting and Taxes (05) Accounting and Taxes P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6208) Economics and Management (6208R020) Business Economics (05) Business Economics P Czech Ostrava 2 Compulsory study plan
2004/2005 (M6209) Systems Engineering and Informatics (6209T025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration (00) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6202) Economic Policy and Administration (6202R049) Accounting and Taxes (00) Účetnictví a daně P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6208) Economics and Management (6208R086) Enterprise Economics and Management P Czech Ostrava 2 Compulsory study plan
2004/2005 (M6209) Systems Engineering and Informatics (6201T004) Economics P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6208) Economics and Management (6201R004) Economics P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6202) Economic Policy and Administration (6210R004) European Integration (01) European Integration P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner
Subject block without study plan - EKF - P 2014/2015 Full-time Czech Optional EKF - Faculty of Economics stu. block