116-0300/01 – Marketing (MG)

Gurantor departmentDepartment of Marketing and BusinessCredits5
Subject guarantordoc. Ing. Šárka Velčovská, Ph.D.Subject version guarantordoc. Ing. Šárka Velčovská, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semesterwinter
Study languageCzech
Year of introduction1999/2000Year of cancellation
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
HLU40 Ing. Miluše Hluchníková, CSc.
KRB005 Ing. Petra Klapilová Krbová, Ph.D.
LOS0006 RNDr. Jiří Lošťák, Ph.D.
LUZ0013 Ing. Petr Lůžek
PRO0266 Ing.Bc. Vendula Prokopová
S1O70 RNDr. Ivan Šotkovský, Ph.D.
SVA213 Ing. Bc. Lenka Švajdová, Ph.D.
URM003 Ing. Jaroslav Urminský, Ph.D.
VEL21 doc. Ing. Šárka Velčovská, Ph.D.
WAL0073 Ing. Lucie Waliszewská
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

1. Understand basic marketing terminology. 2. Explain the competitive concepts. 3. Analyze the marketing environment 4. Understand the principles of consumer segmentation and consumer behaviur. 5. Explain the marketing information system and the principles of marketing research. 6. Design a marketing mix.

Teaching methods

Lectures
Tutorials

Summary

The course provides a systematic, comprehensive and up-to-date view on particular marketing areas. The aim of the course is to introduced students the marketing philosophy, basic terms, rules and concepts of marketing and explain them the content of particular components of marketing. After completing the course students should be able to apply their knowledge to solve basic practical problems and to use the acquired knowledge in other related courses.

Compulsory literature:

ARMSTRONG, Garry and Philip KOTLER. Marketing: An Introduction. 15th ed. Harlow: Pearson, 2022. 704 p. ISBN 9780137476459. GREWAL, Dhruv and Michael LEVY. Marketing. 8th ed. New York: McGraw Hill, 2021. 736 p. ISBN ‎ 978-1260717433. KOTLER, Philip, Kevin KELLER, Mairead BRADY, Malcolm GOODMAN and Torben HANSEN. Marketing Management. 4th European ed. Harlow: Pearson, 2019. 840 p. ISBN‎ 978-1292248448.

Recommended literature:

KOTLER, Philip and Gary ARMSTRONG. Principles of Marketing. 18th ed. Harlow: Pearson, 2020. 731 p. ISBN 9781292341132. PERREAULT, William, Joseph CANNON and E. Jerome McCARTHY. Essentials of Marketing. 17th ed. New York: McGrow Hill, 2020. 800 p. ISBN 978-1264024063. PRIDE, William M. and O. C. FERRELL. Foundations of Marketing. 9th ed. Boston: Cengage Learning, 2021. 592 p. ISBN ‎ 978-0357129463.

Additional study materials

Way of continuous check of knowledge in the course of semester

Credit and examination

E-learning

Studijní opory TpB: https://lms.vsb.cz/course/view.php?id=51846

Other requirements

preparation and presentation of tasks on seminars, written exam

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. The Market as a basis of marketing. Types of demand. Competitive business concepts. Actual marketing trends. 2. Marketing environment. Macroenvironment, mid-environment and microenvironment. 3. Information support of marketing. Marketing information system. Types and sources of information. Marketing research. Research methods. 4. Consumer behavior. Sequential model. Black box model. Types of shopping situation. Roles of consumer in decision process. 5. Market Segmentation. Segmentation criteria. Segmentation process. Target marketing. Positioning. 6. Introduction to the marketing mix. Elements of marketing mix and their interconnection. Marketing mix models. 7. Product as an element of marketing mix. Total product concept. Product attributes. Product analysis and strategies. 8. New product development. The product's life cycle. Stages of product life cycle. 9. Price as an element of marketing mix. Price policy. Price determination process. Methods of pricing. 10. Pricing strategies. Price adjustment to market conditions. Product-mix pricing. 11. Distribution as an element of marketing mix. Direct and indirect distribution. Distribution channel. Wholesale and retail functions. 12. Distribution strategies. Distribution systems. Physical distribution. 13. Marketing communication as an element of marketing mix. Integrated marketing communication. 14. Marketing communication strategy. Marketing communication mix. Marketing communication trends.

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester, validity until: 2008/2009 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Exercises evaluation and Examination Credit and Examination 100 (100) 51 3
        Exercises evaluation Credit 45  0 3
        Examination Examination 55  0 3
Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
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2023/2024 (B0311A050015) Informatics in Economy P Czech Ostrava 1 Compulsory study plan
2023/2024 (B0411A050001) Accounting and Taxes P Czech Ostrava 1 Compulsory study plan
2023/2024 (B0411A050001) Accounting and Taxes P Czech Valašské Meziříčí 1 Compulsory study plan
2023/2024 (B0412A050005) Finance P Czech Ostrava 1 Compulsory study plan
2023/2024 (B0413A050012) Economics and Management (S03) Management P Czech Ostrava 1 Compulsory study plan
2023/2024 (B0413A050012) Economics and Management (S04) Economics and Law in Business P Czech Ostrava 1 Compulsory study plan
2023/2024 (B0413A050012) Economics and Management (S02) Business Administration P Czech Ostrava 1 Compulsory study plan
2023/2024 (B0413A050012) Economics and Management (S02) Business Administration P Czech Valašské Meziříčí 1 Compulsory study plan
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2023/2024 (B0414A050001) Marketing (S02) Marketing and business MO P Czech Ostrava 1 Compulsory study plan
2023/2024 (B0414A050001) Marketing (S01) Marketing Communication MK P Czech Ostrava 1 Compulsory study plan
2022/2023 (B0311A050015) Informatics in Economy P Czech Ostrava 1 Compulsory study plan
2022/2023 (B0411A050001) Accounting and Taxes P Czech Ostrava 1 Compulsory study plan
2022/2023 (B0411A050001) Accounting and Taxes P Czech Valašské Meziříčí 1 Compulsory study plan
2022/2023 (B0412A050005) Finance P Czech Ostrava 1 Compulsory study plan
2022/2023 (B0413A050012) Economics and Management (S03) Management P Czech Ostrava 1 Compulsory study plan
2022/2023 (B0413A050012) Economics and Management (S04) Economics and Law in Business P Czech Ostrava 1 Compulsory study plan
2022/2023 (B0413A050012) Economics and Management (S02) Business Administration P Czech Ostrava 1 Compulsory study plan
2022/2023 (B0413A050012) Economics and Management (S02) Business Administration P Czech Valašské Meziříčí 1 Compulsory study plan
2022/2023 (B0414A050001) Marketing (S02) Marketing and business MO P Czech Ostrava 1 Compulsory study plan
2022/2023 (B0414A050001) Marketing (S01) Marketing Communication MK P Czech Ostrava 1 Compulsory study plan
2022/2023 (B0414A050001) Marketing (S02) Marketing and business MO P Czech Šumperk 1 Compulsory study plan
2021/2022 (B0311A050015) Informatics in Economy P Czech Ostrava 1 Compulsory study plan
2021/2022 (B0411A050001) Accounting and Taxes P Czech Valašské Meziříčí 1 Compulsory study plan
2021/2022 (B0411A050001) Accounting and Taxes P Czech Ostrava 1 Compulsory study plan
2021/2022 (B0412A050005) Finance P Czech Ostrava 1 Compulsory study plan
2021/2022 (B0413A050012) Economics and Management (S04) Economics and Law in Business P Czech Ostrava 1 Compulsory study plan
2021/2022 (B0413A050012) Economics and Management (S02) Business Administration P Czech Valašské Meziříčí 1 Compulsory study plan
2021/2022 (B0413A050012) Economics and Management (S03) Management P Czech Ostrava 1 Compulsory study plan
2021/2022 (B0413A050012) Economics and Management (S02) Business Administration P Czech Ostrava 1 Compulsory study plan
2021/2022 (B0414A050001) Marketing (S02) Marketing and business MO P Czech Ostrava 1 Compulsory study plan
2021/2022 (B0414A050001) Marketing (S01) Marketing Communication MK P Czech Ostrava 1 Compulsory study plan
2020/2021 (B0411A050001) Accounting and Taxes P Czech Ostrava 1 Compulsory study plan
2020/2021 (B0412A050005) Finance P Czech Ostrava 1 Compulsory study plan
2020/2021 (B0413A050012) Economics and Management (S02) Business Administration P Czech Ostrava 1 Compulsory study plan
2020/2021 (B0413A050012) Economics and Management (S02) Business Administration P Czech Valašské Meziříčí 1 Compulsory study plan
2020/2021 (B0413A050012) Economics and Management (S03) Management P Czech Ostrava 1 Compulsory study plan
2020/2021 (B0413A050012) Economics and Management (S04) Economics and Law in Business P Czech Ostrava 1 Compulsory study plan
2020/2021 (B0414A050001) Marketing (S01) Marketing Communication MK P Czech Ostrava 1 Compulsory study plan
2020/2021 (B0414A050001) Marketing (S02) Marketing and business MO P Czech Ostrava 1 Compulsory study plan
2020/2021 (B0411A050001) Accounting and Taxes P Czech Valašské Meziříčí 1 Compulsory study plan
2020/2021 (B6209) Systems Engineering and Informatics (6209R017) Informatics in Economics P Czech Ostrava 2 Compulsory study plan
2020/2021 (B0311A050015) Informatics in Economy P Czech Ostrava 1 Compulsory study plan
2019/2020 (B6209) Systems Engineering and Informatics (6209R017) Informatics in Economics P Czech Ostrava 2 Compulsory study plan
2019/2020 (B0414A050001) Marketing (S01) Marketing Communication MK P Czech Ostrava 1 Compulsory study plan
2019/2020 (B0414A050001) Marketing (S02) Marketing and business MO P Czech Ostrava 1 Compulsory study plan
2019/2020 (B0413A050012) Economics and Management (S04) Economics and Law in Business P Czech Ostrava 1 Compulsory study plan
2019/2020 (B0413A050012) Economics and Management (S03) Management P Czech Ostrava 1 Compulsory study plan
2019/2020 (B0413A050012) Economics and Management (S02) Business Administration P Czech Ostrava 1 Compulsory study plan
2019/2020 (B0413A050012) Economics and Management (S02) Business Administration P Czech Valašské Meziříčí 1 Compulsory study plan
2019/2020 (B0412A050005) Finance P Czech Ostrava 1 Compulsory study plan
2019/2020 (B0411A050001) Accounting and Taxes P Czech Ostrava 1 Compulsory study plan
2019/2020 (B6202) Economic Policy and Administration P Czech Ostrava 1 Compulsory study plan
2019/2020 (B6208) Economics and Management P Czech Ostrava 1 Compulsory study plan
2019/2020 (B6208) Economics and Management P Czech Valašské Meziříčí 1 Compulsory study plan
2018/2019 (B6209) Systems Engineering and Informatics (6209R017) Informatics in Economics P Czech Ostrava 2 Compulsory study plan
2018/2019 (B6202) Economic Policy and Administration P Czech Ostrava 1 Compulsory study plan
2018/2019 (B6208) Economics and Management P Czech Ostrava 1 Compulsory study plan
2018/2019 (B6208) Economics and Management P Czech Valašské Meziříčí 1 Compulsory study plan
2017/2018 (B6202) Economic Policy and Administration P Czech Ostrava 1 Compulsory study plan
2017/2018 (B6208) Economics and Management P Czech Ostrava 1 Compulsory study plan
2017/2018 (B6208) Economics and Management P Czech Valašské Meziříčí 1 Compulsory study plan
2017/2018 (B6209) Systems Engineering and Informatics (6209R017) Informatics in Economics P Czech Ostrava 2 Compulsory study plan
2017/2018 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 2 Compulsory study plan
2016/2017 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 2 Compulsory study plan
2016/2017 (B6202) Economic Policy and Administration P Czech Ostrava 1 Compulsory study plan
2016/2017 (B6208) Economics and Management P Czech Ostrava 1 Compulsory study plan
2016/2017 (B6208) Economics and Management P Czech Valašské Meziříčí 1 Compulsory study plan
2016/2017 (B6209) Systems Engineering and Informatics (6209R017) Informatics in Economics P Czech Ostrava 2 Compulsory study plan
2015/2016 (B6208) Economics and Management P Czech Ostrava 1 Compulsory study plan
2015/2016 (B6202) Economic Policy and Administration P Czech Ostrava 1 Compulsory study plan
2015/2016 (B6208) Economics and Management P Czech Valašské Meziříčí 1 Compulsory study plan
2015/2016 (B6209) Systems Engineering and Informatics (6209R017) Informatics in Economics P Czech Ostrava 2 Compulsory study plan
2015/2016 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 2 Compulsory study plan
2015/2016 (B6209) Systems Engineering and Informatics (6209R017) Informatics in Economics P Czech Uherské Hradiště 2 Compulsory study plan
2014/2015 (B6208) Economics and Management P Czech Valašské Meziříčí 1 Compulsory study plan
2014/2015 (B6202) Economic Policy and Administration (6202R010) Finance P Czech Ostrava 2 Compulsory study plan
2014/2015 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2014/2015 (B6202) Economic Policy and Administration (6202R040) Regional Development P Czech Ostrava 2 Compulsory study plan
2014/2015 (B6202) Economic Policy and Administration (6210R004) European Integration P Czech Ostrava 2 Compulsory study plan
2014/2015 (B6202) Economic Policy and Administration (6202R027) National Economy P Czech Ostrava 2 Compulsory study plan
2014/2015 (B6209) Systems Engineering and Informatics (6209R017) Informatics in Economics P Czech Ostrava 2 Compulsory study plan
2014/2015 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2013/2014 (B6208) Economics and Management P Czech Ostrava 1 Compulsory study plan
2013/2014 (B6208) Economics and Management (6208R101) Sports Management P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6208) Economics and Management P Czech Valašské Meziříčí 1 Compulsory study plan
2013/2014 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (6210R004) European Integration P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (6202R027) National Economy P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (6202R010) Finance P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (6210R004) European Integration P Czech Valašské Meziříčí 2 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Valašské Meziříčí 2 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6202) Economic Policy and Administration (6202R027) National Economy P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2012/2013 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration (00) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6208) Economics and Management (6208R020) Business Economics (01) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2012/2013 (B6208) Economics and Management (6202R049) Accounting and Taxes (00) Accounting and Taxes P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6202) Economic Policy and Administration (6210R004) European Integration (01) European Integration P Czech Valašské Meziříčí 2 Compulsory study plan
2012/2013 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6202) Economic Policy and Administration (6202R040) Regional Development P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6208) Economics and Management P Czech Uherské Hradiště 1 Compulsory study plan
2012/2013 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 2 Compulsory study plan
2012/2013 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (00) Applied Informatics P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6208) Economics and Management P Czech Ostrava 1 Compulsory study plan
2012/2013 (B6208) Economics and Management P Czech Valašské Meziříčí 1 Compulsory study plan
2012/2013 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6202R049) Accounting and Taxes (00) Accounting and Taxes P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6208R011) Economics and Law in Business P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (00) Applied Informatics P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration (00) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6202) Economic Policy and Administration (6202R040) Regional Development P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6202) Economic Policy and Administration (6202R027) National Economy P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2011/2012 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6202) Economic Policy and Administration (6210R004) European Integration (01) European Integration P Czech Valašské Meziříčí 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6208R101) Sports Management (02) Sports Management P Czech Uherské Hradiště 2 Compulsory study plan
2011/2012 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Valašské Meziříčí 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 2 Compulsory study plan
2011/2012 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6208R020) Business Economics (01) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2010/2011 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2010/2011 (B6208) Economics and Management (6208R011) Economics and Law in Business P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (00) Applied Informatics P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6208) Economics and Management (6202R049) Accounting and Taxes (00) Accounting and Taxes P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6202) Economic Policy and Administration (6202R040) Regional Development P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6202) Economic Policy and Administration (6202R027) National Economy P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration (00) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6208) Economics and Management (6501R006) Tourism Economics (00) Tourism Economics P Czech Uherské Hradiště 2 Compulsory study plan
2010/2011 (B6209) Systems Engineering and Informatics (6209R014) Information and Knowledge Management P Czech Valašské Meziříčí 2 Compulsory study plan
2010/2011 (B6209) Systems Engineering and Informatics (6209R014) Information and Knowledge Management (00) Informační a znalostní management P Czech Valašské Meziříčí 2 Compulsory study plan
2010/2011 (B6208) Economics and Management (6208R020) Business Economics (01) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2010/2011 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics P Czech Valašské Meziříčí 2 Compulsory study plan
2010/2011 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Valašské Meziříčí 2 Compulsory study plan
2010/2011 (B6202) Economic Policy and Administration (6210R004) European Integration (01) European Integration P Czech Valašské Meziříčí 2 Compulsory study plan
2010/2011 (B6208) Economics and Management (6208R101) Sports Management (02) Sports Management P Czech Uherské Hradiště 2 Compulsory study plan
2010/2011 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R101) Sports Management (02) Sports Management P Czech Uherské Hradiště 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R020) Business Economics (01) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2009/2010 (B6202) Economic Policy and Administration (6202R027) National Economy P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6202R049) Accounting and Taxes (00) Accounting and Taxes P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6207) Quantitative Methods in Economics (6207R015) Managerial and Decision Making Methods in Economics P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R011) Economics and Law in Business P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2009/2010 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration (00) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6209) Systems Engineering and Informatics (6209R014) Information and Knowledge Management (00) Informační a znalostní management P Czech Valašské Meziříčí 2 Compulsory study plan
2009/2010 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (00) Applied Informatics P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Valašské Meziříčí 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 2 Compulsory study plan
2009/2010 (B6202) Economic Policy and Administration (6202R040) Regional Development P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6202) Economic Policy and Administration (6210R004) European Integration (01) European Integration P Czech Valašské Meziříčí 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration (00) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6202) Economic Policy and Administration (6202R040) Regional Development P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6202) Economic Policy and Administration (6202R027) National Economy P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6202) Economic Policy and Administration (6210R004) European Integration (01) European Integration P Czech Valašské Meziříčí 2 Compulsory study plan
2008/2009 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 2 Compulsory study plan
2008/2009 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (00) Applied Informatics P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6209) Systems Engineering and Informatics (6209R014) Information and Knowledge Management (00) Informační a znalostní management P Czech Valašské Meziříčí 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6202R049) Accounting and Taxes (00) Accounting and Taxes P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R101) Sports Management (02) Sports Management P Czech Uherské Hradiště 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R020) Business Economics (01) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2008/2009 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2008/2009 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Valašské Meziříčí 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R011) Economics and Law in Business P Czech Ostrava 2 Compulsory study plan
2007/2008 (B6207) Quantitative Methods in Economics (6207R015) Managerial and Decision Making Methods in Economics P Czech Ostrava 2 Compulsory study plan
2007/2008 (B6208) Economics and Management (6501R006) Tourism Economics (02) Tourism Economics P Czech Uherské Hradiště 2 Compulsory study plan
2007/2008 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (00) Applied Informatics P Czech Ostrava 2 Compulsory study plan
2007/2008 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Valašské Meziříčí 2 Compulsory study plan
2007/2008 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2007/2008 (B6209) Systems Engineering and Informatics (6209R014) Information and Knowledge Management (00) Informační a znalostní management P Czech Valašské Meziříčí 2 Compulsory study plan
2007/2008 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2007/2008 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2007/2008 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2007/2008 (B6208) Economics and Management (6208R101) Sports Management (02) Sports Management P Czech Uherské Hradiště 2 Compulsory study plan
2007/2008 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan
2007/2008 (B6208) Economics and Management (6208R020) Business Economics (01) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2006/2007 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 1 Compulsory study plan
2006/2007 (B6202) Economic Policy and Administration (6202R027) National Economy P Czech Ostrava 1 Compulsory study plan
2006/2007 (B6202) Economic Policy and Administration (6202R040) Regional Development P Czech Ostrava 1 Compulsory study plan
2006/2007 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration (00) Public Economics and Administration P Czech Ostrava 1 Compulsory study plan
2006/2007 (B6207) Quantitative Methods in Economics (6207R015) Managerial and Decision Making Methods in Economics P Czech Ostrava 2 Compulsory study plan
2006/2007 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2006/2007 (B6209) Systems Engineering and Informatics (6209R014) Information and Knowledge Management (00) Informační a znalostní management P Czech Valašské Meziříčí 2 Compulsory study plan
2006/2007 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2006/2007 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan
2006/2007 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (00) Applied Informatics P Czech Ostrava 2 Compulsory study plan
2006/2007 (B6208) Economics and Management (6208R020) Business Economics (01) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2006/2007 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2006/2007 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Valašské Meziříčí 2 Compulsory study plan
2006/2007 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2006/2007 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Ostrava 1 Compulsory study plan
2006/2007 (B6202) Economic Policy and Administration (6210R004) European Integration (01) European Integration P Czech Valašské Meziříčí 1 Compulsory study plan
2006/2007 (B6202) Economic Policy and Administration (6202R049) Accounting and Taxes (00) Účetnictví a daně P Czech Ostrava 1 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6202R027) National Economy P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6202R040) Regional Development P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6202R049) Accounting and Taxes (00) Účetnictví a daně P Czech Ostrava 1 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration (00) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6207) Quantitative Methods in Economics (6207R015) Managerial and Decision Making Methods in Economics P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6210R004) European Integration (01) European Integration P Czech Valašské Meziříčí 2 Compulsory study plan
2005/2006 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (00) Applied Informatics P Czech Ostrava 2 Compulsory study plan
2005/2006 (M6209) Systems Engineering and Informatics (6209T025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Valašské Meziříčí 2 Compulsory study plan
2005/2006 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6210R004) European Integration (05) European Integration P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6208) Economics and Management (6208R037) Management (05) Management P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6202R049) Accounting and Taxes (05) Accounting and Taxes P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6208) Economics and Management (6208R020) Business Economics (05) Business Economics P Czech Ostrava 2 Compulsory study plan
2004/2005 (M6209) Systems Engineering and Informatics (6209T025) System Engineering and Informatics P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration (00) Public Economics and Administration P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6202) Economic Policy and Administration (6202R049) Accounting and Taxes (00) Účetnictví a daně P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6208) Economics and Management (6208R086) Enterprise Economics and Management P Czech Ostrava 2 Compulsory study plan
2004/2005 (M6209) Systems Engineering and Informatics (6201T004) Economics P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6208) Economics and Management (6201R004) Economics P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Ostrava 2 Compulsory study plan
2004/2005 (B6202) Economic Policy and Administration (6210R004) European Integration (01) European Integration P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner
Subject block without study plan - EKF - P 2014/2015 Full-time Czech Optional EKF - Faculty of Economics stu. block

Assessment of instruction



2023/2024 Summer
2022/2023 Summer
2021/2022 Summer
2020/2021 Summer
2019/2020 Summer
2018/2019 Summer
2017/2018 Summer
2016/2017 Summer
2015/2016 Summer
2014/2015 Summer
2014/2015 Winter
2013/2014 Summer
2013/2014 Winter
2012/2013 Summer
2012/2013 Winter
2011/2012 Summer
2011/2012 Winter
2010/2011 Summer
2010/2011 Winter
2009/2010 Summer
2009/2010 Winter