116-0301/01 – Business Activities (OC)

Gurantor departmentDepartment of Marketing and BusinessCredits2
Subject guarantorIng. Petra Klapilová Krbová, Ph.D.Subject version guarantorIng. Miluše Hluchníková, CSc.
Study levelundergraduate or graduateRequirementChoice-compulsory
Year2Semestersummer
Study languageCzech
Year of introduction1999/2000Year of cancellation2009/2010
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
HLU40 Ing. Miluše Hluchníková, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+0

Subject aims expressed by acquired skills and competences

1. Dramatise importance and role of business activity as a human activity and as an economic sector; apply marketing approach. 2. Outline two business spheres – purchase and sale as a specific business activity; dramatize human element for its effectiveness. 3. Classify and relate wholesale and retail firms. 4. Employ methods and procedures of spatial analysis to localize business units and optimize retail networks. 5. Explain present business trends; outline its symptoms and effects. 6. Classify business operation and its units; demonstrate its relations and connections. 7. Discuss business environment parameters to ensure expected progress.

Teaching methods

Lectures
Tutorials

Summary

The main aim of the course is to explain the role and function of the trade in the economics and in the enterprises on the market; the process of trading and trading activities. The attention is paid to the essential business activities – purchase and sale, their aims, organization and management in the enterprises operating on different markets. The course gives the basics that are deepened in the following specialized courses in next semesters of study.

Compulsory literature:

FREATHY, Paul. The Retailing Book: Principles and Appplications. Essex: Pearson Education Limited, 2009. 372 s. ISBN 0-273-65548-5.

Recommended literature:

BERMAN, Barry and Joel R. EVANS. Retail Management. A Strategic Approach. 12 th ed. Harlow: Pearson Education Limited, 2013. 619 p. ISBN 978-0-13-272082. JOBBER, David a Geoffrey LANCATER. Selling and Sales Management. London: Pearson Education, 2012. 592 p.ISBN 978-02-7376265-2.

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1.Úvod do předmětu.Podstata a kořeny vzniku obchodu, vývojové etapy. 2.Základní vymezení obchodu a jeho charakteristika. 3.Nákup jako podniková funkce a jeho zajištění. 4.Prodej jako podniková funkce a jeho zajištění. 5.Lidský faktor v procesu obchodování. 6.Velkoobchod a jeho úloha v procesu distribuce. 7.Maloobchod a jeho úloha v procesu distribuce 8.Zásady utváření maloobchodní sítě. Územní analýzy, stanovení kupního potenciálu. 9.Obchodní provoz a jeho zajištění. 10.Maloobchodní technologie 11.Současnost a vývojové trendy obchodu. 12.Franchising jako úspěšná forma kooperace v obchodě. 13.Prostředí obchodu, legislativa, instituce a organizace působící v obchodě.

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (145) 51
        Examination Examination 100  0
        Exercises evaluation Credit 45  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2009/2010 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 3 Choice-compulsory study plan
2008/2009 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 3 Choice-compulsory study plan
2008/2009 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2007/2008 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 3 Choice-compulsory study plan
2007/2008 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2006/2007 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6207) Quantitative Methods in Economics (6207R015) Managerial and Decision Making Methods in Economics P Czech Ostrava 2 Choice-compulsory study plan
2005/2006 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2005/2006 (M6209) Systems Engineering and Informatics (6209T025) System Engineering and Informatics P Czech Ostrava 2 Choice-compulsory study plan
2005/2006 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Valašské Meziříčí 3 Choice-compulsory study plan
2005/2006 (B6209) Systems Engineering and Informatics (6209R001) Applied Informatics (01) Applied Infomatics P Czech Ostrava 3 Choice-compulsory study plan
2005/2006 (B6208) Economics and Management (6208R037) Management (02) Management P Czech Ostrava 3 Compulsory study plan
2005/2006 (B6208) Economics and Management (6208R037) Management (05) Management P Czech Ostrava 2 Compulsory study plan
2004/2005 (M6209) Systems Engineering and Informatics (6209T025) System Engineering and Informatics P Czech Ostrava 2 Choice-compulsory study plan
2004/2005 (B2645) Electrical Engineering, Communication and Computer Systems (2608R004) Commercial Electrical Engineering P Czech Ostrava 2 Compulsory study plan
2004/2005 (M6209) Systems Engineering and Informatics (6201T004) Economics P Czech Ostrava 2 Choice-compulsory study plan
2004/2005 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 3 Compulsory study plan
2004/2005 (B6208) Economics and Management (6208R037) Management (02) Management P Czech Ostrava 3 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner