116-0301/01 – Business Activities (OC)
| Gurantor department | Department of Marketing and Business | Credits | 2 |
| Subject guarantor | Ing. Bc. Lenka Švajdová, Ph.D. | Subject version guarantor | Ing. Miluše Hluchníková, CSc. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 3 | Semester | summer |
| | Study language | Czech |
| Year of introduction | 1999/2000 | Year of cancellation | 2009/2010 |
| Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
1. Dramatise importance and role of business activity as a human activity and as an economic sector; apply marketing approach.
2. Outline two business spheres – purchase and sale as a specific business activity; dramatize human element for its effectiveness.
3. Classify and relate wholesale and retail firms.
4. Employ methods and procedures of spatial analysis to localize business units and optimize retail networks.
5. Explain present business trends; outline its symptoms and effects.
6. Classify business operation and its units; demonstrate its relations and connections.
7. Discuss business environment parameters to ensure expected progress.
Teaching methods
Lectures
Tutorials
Summary
The main aim of the course is to explain the role and function of the trade in the economics and in the enterprises on the market; the process of trading and trading activities. The attention is paid to the essential business activities – purchase and sale, their aims, organization and management in the enterprises operating on different markets. The course gives the basics that are deepened in the following specialized courses in next semesters of study.
Compulsory literature:
Recommended literature:
Additional study materials
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1.Úvod do předmětu.Podstata a kořeny vzniku obchodu, vývojové etapy.
2.Základní vymezení obchodu a jeho charakteristika.
3.Nákup jako podniková funkce a jeho zajištění.
4.Prodej jako podniková funkce a jeho zajištění.
5.Lidský faktor v procesu obchodování.
6.Velkoobchod a jeho úloha v procesu distribuce.
7.Maloobchod a jeho úloha v procesu distribuce
8.Zásady utváření maloobchodní sítě. Územní analýzy, stanovení kupního potenciálu.
9.Obchodní provoz a jeho zajištění.
10.Maloobchodní technologie
11.Současnost a vývojové trendy obchodu.
12.Franchising jako úspěšná forma kooperace v obchodě.
13.Prostředí obchodu, legislativa, instituce a organizace působící v obchodě.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction