116-0301/03 – Business Activities (OC)

Gurantor departmentDepartment of Marketing and BusinessCredits2
Subject guarantorIng. Miluše Hluchníková, CSc.Subject version guarantorIng. Miluše Hluchníková, CSc.
Study levelundergraduate or graduate
Study languageCzech
Year of introduction2010/2011Year of cancellation2010/2011
Intended for the facultiesFEI, EKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
HLU40 Ing. Miluše Hluchníková, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Examination 2+0
Combined Examination 0+0

Subject aims expressed by acquired skills and competences

1. Dramatise importance and role of business activity as a human activity and as an economic sector; apply marketing approach. 2. Outline two business spheres – purchase and sale as a specific business activity; dramatize human element for its effectiveness. 3. Classify and relate wholesale and retail firms. 4. Employ methods and procedures of spatial analysis to localize business units and optimize retail networks. 5. Explain present business trends; outline its symptoms and effects. 6. Classify business operation and its units; demonstrate its relations and connections. 7. Discuss business environment parameters to ensure expected progress.

Teaching methods



The main aim of the course is to explain the role and function of the trade in the economics and in the enterprises on the market; the process of trading and trading activities. The attention is paid to the essential business activities – purchase and sale, their aims, organization and management in the enterprises operating on different markets. The course gives the basics that are deepened in the following specialized courses in next semesters of study.

Compulsory literature:

FREATHY, Paul. The Retailing Book: Principles and Appplications. Essex: Pearson Education Limited, 2009. 372 s. ISBN 0-273-65548-5.

Recommended literature:

BERMAN, Barry and Joel R. EVANS. Retail Management. A Strategic Approach. 12 th ed. Harlow: Pearson Education Limited, 2013. 619 p. ISBN 978-0-13-272082. JOBBER, David a Geoffrey LANCATER. Selling and Sales Management. London: Pearson Education, 2012. 592 p.ISBN 978-02-7376265-2.

Way of continuous check of knowledge in the course of semester


Další požadavky na studenta


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1.The course introduction. Origins of the trade. The periods of trade development. 2.Principles of trade and its characterization. 3.Purchase as the function of the enterprise. Ensuring of the purchase. 4.Sale as the function of the enterprise. Ensuring of the sale. 5.Human resources in the process of trading. 6.Wholesale and its role in the distribution process. 7.Retail and its role in the distribution process. 8.Principles of the retail site formation. Spatial analysis, purchase potential setting. 9.Business operations. 10.Retail technologies. 11.Present and future trends of trade and trading. 12.Franchising as the successful form of cooperation in trade. 13.Trade environment, legislature, institutions and organizations in trade.

Conditions for subject completion

Conditions for completion are defined only for particular subject version and form of study

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2010/2011 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6209) Systems Engineering and Informatics (6209R025) System Engineering and Informatics P Czech Ostrava 3 Choice-compulsory study plan
2010/2011 (B2645) Electrical Engineering, Communication and Computer Systems (2608R004) Commercial Electrical Engineering P Czech Ostrava 2 Compulsory study plan
2010/2011 (B2645) Electrical Engineering, Communication and Computer Systems (2608R004) Commercial Electrical Engineering K Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner