116-0301/04 – Business Activities (OC)

Gurantor departmentDepartment of Marketing and BusinessCredits4
Subject guarantorIng. Petra Klapilová Krbová, Ph.D.Subject version guarantorIng. Miluše Hluchníková, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semestersummer
Study languageCzech
Year of introduction2011/2012Year of cancellation
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
GAL0075 Ing. Jakub Galia
HLU40 Ing. Miluše Hluchníková, CSc.
KRB005 Ing. Petra Klapilová Krbová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+1

Subject aims expressed by acquired skills and competences

1. Dramatise importance and role of business activity as a human activity and as an economic sector; apply marketing approach. 2. Outline two business spheres – purchase and sale as a specific business activity; dramatize human element for its effectiveness. 3. Classify and relate wholesale and retail firms. 4. Employ methods and procedures of spatial analysis to localize business units and optimize retail networks. 5. Explain present business trends; outline its symptoms and effects. 6. Classify business operation and its units; demonstrate its relations and connections. 7. Discuss business environment parameters to ensure expected progress.

Teaching methods

Lectures
Tutorials

Summary

The main aim of the course is to explain the role and function of the trade in the economics and in the enterprises on the market; the process of trading and trading activities. The attention is paid to the essential business activities – purchase and sale, their aims, organization and management in the enterprises operating on different markets. The course gives the basics that are deepened in the following specialized courses in next semesters of study.

Compulsory literature:

FREATHY, Paul. The Retailing Book: Principles and Appplications. Essex: Pearson Education Limited, 2009. 372 s. ISBN 0-273-65548-5.

Recommended literature:

BERMAN, Barry and Joel R. EVANS. Retail Management. A Strategic Approach. 12 th ed. Harlow: Pearson Education Limited, 2013. 619 p. ISBN 978-0-13-272082. JOBBER, David a Geoffrey LANCATER. Selling and Sales Management. London: Pearson Education, 2012. 592 p.ISBN 978-02-7376265-2.

Way of continuous check of knowledge in the course of semester

Credit - test, defence of semestral project

E-learning

Další požadavky na studenta

Seminar work, the final test.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. The origins of trade. The periods of trade development. 2. The principles of trade. 3. The theories of trade. Functional and institutional approach. 4. Purchase as the part of the trade activities. 5. Sale as the part of the trade activities. 6. The human resources in the process of trading. 7. Wholesale, its functions and typologies. 8. Retail, its functions and typologies. 9. The principles of retail site formation. Spatial analysis. 10. Business operations and its elements. Wholesale and retail technologies. 11. Shopping environment. Shopping atmosphere at retail. 12. Future trends of trade. Processes of integration, concentration and cooperation. 13. Trade institutions and organizations. Protection of competition, protection of consumer. 14. Current situation in the Czech trade. Statistics of the Czech trade. Examples of successful businesses.

Conditions for subject completion

Full-time form (validity from: 2013/2014 Summer semester, validity until: 2019/2020 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 25  13
        Examination Examination 75  38
Mandatory attendence parzicipation: Seminar 50%

Show history

Occurrence in study plans

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2019/2020 (B6208) Economics and Management (6208R037) Management P Czech Ostrava 2 Compulsory study plan
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2018/2019 (B6208) Economics and Management (6208R037) Management P Czech Ostrava 2 Compulsory study plan
2018/2019 (B6208) Economics and Management (6208R037) Management (03) Sports Management P Czech Ostrava 2 Compulsory study plan
2017/2018 (B6208) Economics and Management (6208R037) Management P Czech Ostrava 2 Compulsory study plan
2017/2018 (B6208) Economics and Management (6208R037) Management (03) Sports Management P Czech Ostrava 2 Compulsory study plan
2016/2017 (B6208) Economics and Management (6208R037) Management P Czech Ostrava 2 Compulsory study plan
2016/2017 (B6208) Economics and Management (6208R037) Management (03) Sports Management P Czech Ostrava 2 Compulsory study plan
2015/2016 (B6208) Economics and Management (6208R037) Management (03) Sports Management P Czech Ostrava 2 Compulsory study plan
2015/2016 (B6208) Economics and Management (6208R037) Management P Czech Ostrava 2 Compulsory study plan
2014/2015 (B6208) Economics and Management (6208R020) Business Economics P Czech Ostrava 2 Compulsory study plan
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2014/2015 (B6208) Economics and Management (6208R020) Business Economics (03) Ekonomika a právo v podnikání P Czech Ostrava 2 Compulsory study plan
2014/2015 (B6208) Economics and Management (6208R037) Management (03) Sports Management P Czech Ostrava 2 Compulsory study plan
2014/2015 (B6208) Economics and Management (6208R020) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2013/2014 (B6208) Economics and Management (6208R037) Management P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6208) Economics and Management (6208R020) Business Economics P Czech Ostrava 2 Compulsory study plan
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2013/2014 (B6208) Economics and Management (6208R020) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2013/2014 (B6208) Economics and Management (6208R020) Business Economics (01) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2013/2014 (B6208) Economics and Management (6208R020) Business Economics (03) Ekonomika a právo v podnikání P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6208R037) Management (00) Management P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner