116-0301/05 – Business Activities (OC)

Gurantor departmentDepartment of Marketing and BusinessCredits5
Subject guarantorIng. Bc. Lenka Švajdová, Ph.D.Subject version guarantorIng. Bc. Lenka Švajdová, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semestersummer
Study languageCzech
Year of introduction2011/2012Year of cancellation
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
HLU40 Ing. Miluše Hluchníková, CSc.
SVA213 Ing. Bc. Lenka Švajdová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

1. Dramatise importance and role of business activity as a human activity and as an economic sector; apply marketing approach. 2. Outline two business spheres – purchase and sale as a specific business activity; dramatize human element for its effectiveness. 3. Classify and relate wholesale and retail firms. 4. Employ methods and procedures of spatial analysis to localize business units and optimize retail networks. 5. Explain present business trends; outline its symptoms and effects. 6. Classify business operation and its units; demonstrate its relations and connections. 7. Discuss business environment parameters to ensure expected progress.

Teaching methods

Lectures
Tutorials

Summary

The main aim of the course is to explain the role and function of the trade in the economics and in the enterprises on the market; the process of trading and trading activities. The attention is paid to the essential business activities – purchase and sale, their aims, organization and management in the enterprises operating on different markets. The course gives the basics that are deepened in the following specialized courses in next semesters of study.

Compulsory literature:

ARUNANGSHU, G., P. PRADIP and Ch. SATAKSHI. Retail Management: Text & Cases. PHI Learning Pvt. Ltd. 2020. 420 p. ISBN 978-9390544226. CASTALDO, S., M. GROSSO and K. PREMAZZI. Retail and Channel Marketing. 2nd ed. Cheltenham: Edward Elgar Publishing, 2020. 272 p. ISBN 978-1789-90367-6. PRABHU, TL. Retail Management: An Effective Management Strategy for Retail Store Managers. Amazon. 2021. 327 p. ASIN B07QZKL4X4

Recommended literature:

BERMAN, Barry and Joel R. EVANS. Retail Management. A Strategic Approach. 13 th ed. Harlow: Pearson Education Limited, 2017. 592 p. ISBN 978-0-13-379684-1. ENNIS, S. Retail Marketing. MCGraw-Hill Education. 2021. 368 p. ISBN 978-8838-69732-6. JOBBER, D., G. LANCASTER and K. LE MeEUNIER-FITZHUGH. Selling and Sales Management. Harlow: Pearson. 2019. 496 p. ISBN 978-1292-20502-1.

Way of continuous check of knowledge in the course of semester

Credit - credit test, defense of semester project Exam - written test

E-learning

Other requirements

Seminar work, the final test.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. The origins of trade. The periods of trade development. 2. The principles of trade. 3. The theories of trade. Functional and institutional approach. 4. Purchase as the part of the trade activities. 5. Sale as the part of the trade activities. 6. The human resources in the process of trading. 7. Wholesale, its functions and typologies. 8. Retail, its functions and typologies. 9. The principles of retail site formation. Spatial analysis. 10. Business operations and its elements. Wholesale and retail technologies. 11. Shopping environment. Shopping atmosphere at retail. 12. Future trends of trade. Processes of integration, concentration and cooperation. 13. Trade institutions and organizations. Protection of competition, protection of consumer. 14. Current situation in the Czech trade. Statistics of the Czech trade. Examples of successful businesses.

Conditions for subject completion

Full-time form (validity from: 2013/2014 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 25  13
        Examination Examination 75  38 3
Mandatory attendence participation: Seminar 50%

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Conditions for subject completion and attendance at the exercises within ISP: Participation in exercises 20%. Preparation and presentation of a partial graded task, preparation and presentation of a seminar paper, passing a credit test.

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2024/2025 (B0414A050001) Marketing (S02) Marketing and business MO P Czech Šumperk 2 Compulsory study plan
2024/2025 (B0414A050001) Marketing (S02) Marketing and business MO P Czech Ostrava 2 Compulsory study plan
2023/2024 (B0414A050001) Marketing (S02) Marketing and business MO P Czech Šumperk 2 Compulsory study plan
2023/2024 (B0414A050001) Marketing (S02) Marketing and business MO P Czech Ostrava 2 Compulsory study plan
2022/2023 (B0414A050001) Marketing (S02) Marketing and business MO P Czech Ostrava 2 Compulsory study plan
2022/2023 (B0414A050001) Marketing (S02) Marketing and business MO P Czech Šumperk 2 Compulsory study plan
2021/2022 (B0414A050001) Marketing (S02) Marketing and business MO P Czech Ostrava 2 Compulsory study plan
2020/2021 (B0414A050001) Marketing (S02) Marketing and business MO P Czech Ostrava 2 Compulsory study plan
2019/2020 (B6208) Economics and Management (6208R062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2019/2020 (B0414A050001) Marketing (S02) Marketing and business MO P Czech Ostrava 2 Compulsory study plan
2018/2019 (B6208) Economics and Management (6208R062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2017/2018 (B6208) Economics and Management (6208R062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2016/2017 (B6208) Economics and Management (6208R062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2015/2016 (B6208) Economics and Management (6208R062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2014/2015 (B6208) Economics and Management (6208R062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6208) Economics and Management (6208R062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2013/2014 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner
Subject block without study plan - EKF - P - cs 2020/2021 Full-time Czech Optional EKF - Faculty of Economics stu. block

Assessment of instruction



2022/2023 Summer
2021/2022 Summer
2020/2021 Summer
2019/2020 Summer
2018/2019 Summer
2017/2018 Summer
2016/2017 Summer
2015/2016 Summer
2012/2013 Summer
2011/2012 Summer