116-0301/06 – Business Activities (OC)

Gurantor departmentDepartment of Marketing and BusinessCredits4
Subject guarantorIng. Petra Klapilová Krbová, Ph.D.Subject version guarantorIng. Miluše Hluchníková, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semestersummer
Study languageCzech
Year of introduction2015/2016Year of cancellation
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
GAL0075 Ing. Jakub Galia
HLU40 Ing. Miluše Hluchníková, CSc.
KRB005 Ing. Petra Klapilová Krbová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 2+1

Subject aims expressed by acquired skills and competences

1. Dramatise importance and role of business activity as a human activity and as an economic sector; apply marketing approach. 2. Outline two business spheres – purchase and sale as a specific business activity; dramatize human element for its effectiveness. 3. Classify and relate wholesale and retail firms. 4. Employ methods and procedures of spatial analysis to localize business units and optimize retail networks. 5. Explain present business trends; outline its symptoms and effects. 6. Classify business operation and its units; demonstrate its relations and connections. 7. Discuss business environment parameters to ensure expected progress.

Teaching methods

Lectures
Tutorials

Summary

The main aim of the course is to explain the role and function of the trade in the economics and in the enterprises on the market; the process of trading and trading activities. The attention is paid to the essential business activities – purchase and sale, their aims, organization and management in the enterprises operating on different markets. The course gives the basics that are deepened in the following specialized courses in next semesters of study.

Compulsory literature:

FREATHY, Paul. The Retailing Book: Principles and Appplications. Essex: Pearson Education Limited, 2009. 372 s. ISBN 0-273-65548-5.

Recommended literature:

BERMAN, Barry and Joel R. EVANS. Retail Management. A Strategic Approach. 12 th ed. Harlow: Pearson Education Limited, 2013. 619 p. ISBN 978-0-13-272082. JOBBER, David a Geoffrey LANCATER. Selling and Sales Management. London: Pearson Education, 2012. 592 p.ISBN 978-02-7376265-2.

Way of continuous check of knowledge in the course of semester

Zápočet - zápočtový test, obhájení semestrálního projektu

E-learning

Další požadavky na studenta

Seminar work, the final test.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. The origins of trade. The periods of trade development. 2. The Principles of trade. 3. The theories of trade. Functional and institutionalapproach. 4. Purchase as the function of the enterprise. 5. Sale as the function of the enterprise. 6. The human resources in the process of trading. 7. Wholesale and its role in the distribution process. 8. Retail and its role in the distribution process. 9. Principles of the retail site formation. Spatial analysis, purchase potential setting. 10 .Business operations and its elements. 11. Wholesale and retail technologies. 12. Business processes and its logistical and information support. 13. Future trends of trade. Processes of conceatration and cooperation. 14. The conditions of Czech trade,state of Czech trade today.

Conditions for subject completion

Full-time form (validity from: 2015/2016 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Credit Credit 85  85
Mandatory attendence parzicipation: lecture facultative, presence of tutorial 50 %

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2019/2020 (B6208) Economics and Management (6208R020) Business Economics (03) Ekonomika a právo v podnikání P Czech Ostrava 2 Compulsory study plan
2019/2020 (B6208) Economics and Management (6208R020) Business Economics P Czech Ostrava 2 Compulsory study plan
2019/2020 (B6208) Economics and Management (6208R020) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2018/2019 (B6208) Economics and Management (6208R020) Business Economics (03) Ekonomika a právo v podnikání P Czech Ostrava 2 Compulsory study plan
2018/2019 (B6208) Economics and Management (6208R020) Business Economics P Czech Ostrava 2 Compulsory study plan
2018/2019 (B6208) Economics and Management (6208R020) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2017/2018 (B6208) Economics and Management (6208R020) Business Economics P Czech Ostrava 2 Compulsory study plan
2017/2018 (B6208) Economics and Management (6208R020) Business Economics (03) Ekonomika a právo v podnikání P Czech Ostrava 2 Compulsory study plan
2017/2018 (B6208) Economics and Management (6208R020) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2016/2017 (B6208) Economics and Management (6208R020) Business Economics P Czech Ostrava 2 Compulsory study plan
2016/2017 (B6208) Economics and Management (6208R020) Business Economics (03) Ekonomika a právo v podnikání P Czech Ostrava 2 Compulsory study plan
2016/2017 (B6208) Economics and Management (6208R020) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2015/2016 (B6208) Economics and Management (6208R020) Business Economics P Czech Ostrava 2 Compulsory study plan
2015/2016 (B6208) Economics and Management (6208R020) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan
2015/2016 (B6208) Economics and Management (6208R020) Business Economics (03) Ekonomika a právo v podnikání P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner