116-0301/07 – Business Activities (OC)
| Gurantor department | Department of Marketing and Business | Credits | 4 |
| Subject guarantor | Ing. Bc. Lenka Švajdová, Ph.D. | Subject version guarantor | Ing. Bc. Lenka Švajdová, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Choice-compulsory type B |
| Year | 2 | Semester | summer |
| | Study language | Czech |
| Year of introduction | 2019/2020 | Year of cancellation | |
| Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
1. Dramatise importance and role of business activity as a human activity and as an economic sector; apply marketing approach.
2. Outline two business spheres – purchase and sale as a specific business activity; dramatize human element for its effectiveness.
3. Classify and relate wholesale and retail firms.
4. Employ methods and procedures of spatial analysis to localize business units and optimize retail networks.
5. Explain present business trends; outline its symptoms and effects.
6. Classify business operation and its units; demonstrate its relations and connections.
7. Discuss business environment parameters to ensure expected progress.
Teaching methods
Lectures
Tutorials
Summary
The main aim of the course is to explain the role and function of the trade in the economics and in the enterprises on the market; the process of trading and trading activities. The attention is paid to the essential business activities – purchase and sale, their aims, organization and management in the enterprises operating on different markets. The course gives the basics that are deepened in the following specialized courses in next semesters of study.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Credit - test, defence of semestral project
E-learning
Other requirements
Seminar work, the final test.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. The origins of trade. The periods of trade development.
2. The principles of trade.
3. The theories of trade. Functional and institutional approach.
4. Purchase as the part of the trade activities.
5. Sale as the part of the trade activities.
6. The human resources in the process of trading.
7. Wholesale, its functions and typologies.
8. Retail, its functions and typologies.
9. The principles of retail site formation. Spatial analysis.
10. Business operations and its elements. Wholesale and retail technologies.
11. Shopping environment. Shopping atmosphere at retail.
12. Future trends of trade. Processes of integration, concentration and cooperation.
13. Trade institutions and organizations. Protection of competition, protection of consumer.
14. Current situation in the Czech trade. Statistics of the Czech trade. Examples of successful businesses.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction