116-0304/01 – Business and Trading (OO)

Gurantor departmentDepartment of Marketing and BusinessCredits5
Subject guarantorIng. Miluše Hluchníková, CSc.Subject version guarantorIng. Miluše Hluchníková, CSc.
Study levelundergraduate or graduate
Study languageCzech
Year of introduction2004/2005Year of cancellation2011/2012
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
HLU40 Ing. Miluše Hluchníková, CSc.
KRB005 Ing. Petra Klapilová Krbová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

1.Dramatise importance and role of business activity as a human activity and as an economic sector; apply marketing approach. 2.Outline two business spheres – purchase and sale as a specific business activity; dramatize human element for its effectiveness. 3.Classify and relate wholesale and retail firms. 4.Employ methods and procedures of spatial analysis to localize business units and optimize retail networks. 5.Explain present business trends; outline its symptoms and effects. 6.Classify business operation and its units; demonstrate its relations and connections. 7.Discuss business environment parameters to ensure expected progress.

Teaching methods

Lectures
Tutorials
Terrain work

Summary

During the lectures of the subject Business Activities the meaning, role and the function of business in an economy society must be explained; also its new directions of business development in coming economy globalization process. The way of realization of this business process (its two indivisible parts – purchase and sale) must be explained. Characterization of fundamental concepts, relations, participants and factors influencing business transactions are the main importance of the subject Business Activities.

Compulsory literature:

1.CIMLER, P., ZADRAŽILOVÁ, D. a kol. Retail management. Praha: Management press, 2007. 307 s. ISBN 978-80-7261-167-6. 2.PRAŽSKÁ, L., JINDRA, J. Obchodní podnikání. Retail management. 2. Přepracované vyd. Praha: Management Press, 2002. 874 s. ISBN 80-7261-059-7. 3.KOTLER,P., Moderní marketing. 4. evropské vydání. 1. vyd. Praha: Grada Publishing, 2007. 1041 s. ISBN 978-80-247-1545-2. 4.LYKOVÁ, J. Jak organizovat a řídit úspěšný prodej. Praha: Grada Publishing, 2002, dotisk 2003. 199 s. ISBN 80-247-0205-3.

Recommended literature:

5.BURSTINER, I. Základy maloobchodního podnikání. Přel.L.Janečková. Praha: Victoria Publishing, 1994. 880 s. ISBN 80-85605-55-4. 6.SYNEK, M. Manažerská ekonomika. 1. vyd. Praha: Grada Publishing, 1996. 456 s. ISBN 80-7169-211-5. 7.KOTLER, Ph. Marketing Management. 10. rozšířené vyd. Přel. V. Dolanský, S. Jurnečka. Praha: Grada Publishing, 2001. 720 s. ISBN 80-247-0016-6. 8.LUKOSZOVÁ, X. Nákup a jeho řízení. 1. vyd. Brno: Computer Press, 2004. 170 s. ISBN 80-251-0174-6. 9.STEINOVÁ, M., HLUCHNÍKOVÁ, M., PŘÁDKA, M. E-marketing II. 1. vyd. Ostrava: VŠB-TU, 2003. 110 s. ISBN 80-248-0351-8. 10.KLABUSAYOVÁ, N. Principy a trendy ochrany spotřebitele. Ostrava: VŠB-TU, 2005. 168 s. ISBN 80-248-0913-3.

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

Student by měl absolvovat předmět Marketing.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1.The course introduction. Origins of the trade. The periods of trade development. 2.Principles of trade and its characterization. 3.Purchase as the function of the enterprise. Ensuring of the purchase. 4.Sale as the function of the enterprise. Ensuring of the sale. 5.Human resources in the process of trading. 6.Wholesale and its role in the distribution process. 7.Retail and its role in the distribution process. 8.Principles of the retail site formation. Spatial analysis, purchase potential setting. 9.Business operations. 10.Retail technologies. 11.Present and future trends of trade and trading. 12.Franchising as the successful form of cooperation in trade. 13.Trade environment, legislature, institutions and organizations in trade.

Conditions for subject completion

Conditions for completion are defined only for particular subject version and form of study

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2010/2011 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2007/2008 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2006/2007 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2005/2006 (B6208) Economics and Management (6208R037) Management (05) Management P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner