116-0307/02 – Purchasing Management (ŘN)

Gurantor departmentDepartment of Marketing and BusinessCredits4
Subject guarantorIng. Vojtěch Klézl, Ph.D.Subject version guarantorIng. Vojtěch Klézl, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction1999/2000Year of cancellation
Intended for the facultiesEKFIntended for study typesBachelor, Follow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
KLE243 Ing. Vojtěch Klézl, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+1

Subject aims expressed by acquired skills and competences

1.Formulate the politics of purchasing and the run of purchasing process in the basic forms of subjects in the market environment. 2.Explain management and regulation of purchasing process considering the type of market subject. 3.Appraise the purchasing strategy and its targets including the material assortment strategy. 4.Explain the supplier selection as the main problem of purchasing marketing; citeria, approaches and methods of supplier selection. 5.Consider the options of purchase organization improvement in organizations within the scope of the system of the purchasing process quality management.

Teaching methods



Obsah předmětu je zaměřen na vysvětlení pozice nákupu v systému podnikových funkcí a analýzu jeho základních aktivit. Moderní podnikový nákup zahrnuje činnosti manažerské, marketingové, obchodní a logistické.Klíčová pozornost je v rámci předmětu věnována logistickým přístupům(regulaci zásob ve skladovém managementu) a aktivitám nákupního marketingu(procesům výběru dodavatele). Nezbytným předpokladem fungování nákupu je nasazení nákupních informačních systémů, využívání e-businessu, a to nejen za účelem dosahování nákladových cílů, ale také cílů výkonnostních, které předpokládají respektování pravidel managementu kvality. Předmět svým obsahem bezprostředně navazuje na předmět Základy obchodu, pro pochopení jeho souvislostí je nezbytná znalost obsahu základních manažerských aktivit podniků a principů obchodní logistiky.

Compulsory literature:

Lysons, K. & Farrington, B. (2016). Procurement and Supply Chain Management. Ninth Edition. Pearson Education. ISBN 978-1-292-08611-8. Monczka, R. M. et al. (2016). Purchasing and Supply Chain Management. Sixth Edition. Cengage Learning. ISBN 978-1-285-86968-1.

Recommended literature:

Anderson, M. G., & Katz, P. B. (1998). Strategic sourcing. The International Journal of Logistics Management, 9(1), 1-13. Casson, M. (2013). Economic analysis of international supply chains: An internalization perspective. Journal of Supply Chain Management, 49(2), 8-13. Collis, D. J., & Rukstad, M. G. (2008). Can you say what your strategy is? Harvard business review, 86(4), 82-90. Craig, N., & Snook, S. (2014). From purpose to impact. Harvard business review, 92(5), 104-111. Gordon Murray, J. (2002). New roles for purchasing: researchers, detectives, teachers, doctors and architects. International Journal of Public Sector Management, 15(4), 307-315. Kraljic, P. (1983). Purchasing must become supply management. Harvard business review, 61(5), 109-117. Meng, X., Sun, M., & Jones, M. (2011). Maturity model for supply chain relationships in construction. Journal of Management in Engineering, 27(2), 97-105. Nellore, R., & Söderquist, K. (2000). Portfolio approaches to procurement: Analysing the missing link to specifications. Long Range Planning, 33(2), 245-267. Shanteau, J., Weiss, D. J., Thomas, R. P., & Pounds, J. C. (2002). Performance-based assessment of expertise: How to decide if someone is an expert or not. European Journal of Operational Research, 136(2), 253-263. Tassabehji, R., & Moorhouse, A. (2008). The changing role of procurement: Developing professional effectiveness. Journal of Purchasing and Supply Management, 14(1), 55-68. Tazelaar, F., & Snijders, C. (2004). The myth of purchasing professionals’ expertise. More evidence on whether computers can make better procurement decisions. Journal of purchasing and supply management, 10(4-5), 211-222. Zachariassen, F. (2008). Negotiation strategies in supply chain management. International Journal of Physical Distribution & Logistics Management, 38(10), 764-781.

Way of continuous check of knowledge in the course of semester

Bodové ohodnocení aktivit na cvičeních (bodovaný výsledek v rámci zpracovaných případových studií)


Další požadavky na studenta

Presence at teacher's lectures are conditions for the future success (credit and exam)


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Category Management: Category Management. Strategic Sourcing Supply chain selection. Critique of Category Management Case Study : Analyse of the new buyer 2. Purchasing Strategy: Strategies for successful purchasing. Performance prism OAS statement. What is the “right” strategy. Performance measurement. Three modes of Measurement. Linking purchasing strategy to corporate competitive strategy Supply strategy implementation. Case Study : Analysis of the Energy strategy 3. Supplier selection and Decision making: Multi-criterion supplier selection methods Multi-criteria decision making approaches for supplier evaluation and all selection: A need of information. The process before a buyer make a big decision. Case Study – A choice of supplier and the decision. 4. Purchasing performance measurement : Balanced score card - Performance measurement of supply chain management: A balanced scorecard approach. Purchasing performance measurement: Supply chain performance measurement. Negative Impact of Purchasing performance measurement. Case Study: JV: A system for measure the organization’ Performance 5. Transactional purchasing (TBD) E-Auctions - Online reverse auctions Common myths versus evolving reality.Traditional Purchasing methods. Purchasing practices to choose from for your supply base. Life-cycle purchasing methods. Integrating product life cycle and purchasing strategies Case Study: Analyses of an unsuccessful e-auction. 6. Relational Purchasing Supplier integration. Finding an optimal configuration. Joint development. Supplier integration into new product development- coordinating product, process and supply chain design. Implementing Supplier innovation. Vertical integration and quasi-integration Case Study : Analyses Good and bad integration of supplier. 7. Global sourcing Achieving excellence in global sourcing. International purchasing and global sourcing- what are the differences .On risk and cost in global sourcing 8. Commodity Purchasing Commoditization. Myth of commoditization – Best-practice in Commodity purchasing. A strategy for managing commodity price risk. Commodity hedging. Fuel Hedging in the Airline Industry. The Case of Southwest Airlines Case Study- Buying process of Electricity Simulation 9. Behavioral supply chain: Behavioral supply management: a taxonomy of judgment and decision-making biases. Debasing Strategies in supply management decision-making. Case Study –Cognitive buying process 10. Negotiation and Conflict resolution: Negotiation : How to handle extreme negotiations with suppliers. Negotiation. Getting past yes Conflict resolution: How management teams can have a good fight 11. Centralization- Decentralization of purchasing Global sourcing in integrated network structures: The case of hybrid purchasing organizations. Pendulum swings. Supply structure. The pendulum in action. Contingency approach. Global purchasing strategy Conceptualization and measurement Case Study Purchasing officer organization proposal. 12. World Class buyer competencies Supply management evolution. Key skill sets for supply manager. The changing role of procurement Developing professional effectiveness a contingency approach of procurement competences and attitudes Case Study: Unskilled and Unaware 13. Rewarding Buyers: Achieving purchasing competence through purchasing performance system design. Reward alignment. Rewarding with money. The importance of pay in employee motivation. Discrepancies between what people say and what they do. Case study: Using stretch goals to promote organizational effectiveness and personal growth- General Electric and Goldman Sachs 14. Summary –Making yourself Indispensable

Conditions for subject completion

Full-time form (validity from: 2014/2015 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 45  25
        Examination Examination 55  26
Mandatory attendence parzicipation: Lectures are voluntary. Students gain points necessary for credit on the seminars.

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Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2019/2020 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2018/2019 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2017/2018 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2016/2017 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2015/2016 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2014/2015 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2005/2006 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner