116-0309/02 – Marketing Applications (MAP)
| Gurantor department | Department of Marketing and Business | Credits | 4 |
| Subject guarantor | doc. Ing. Šárka Velčovská, Ph.D. | Subject version guarantor | Ing. Petr Baránek, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 2 | Semester | summer |
| | Study language | Czech |
| Year of introduction | 2004/2005 | Year of cancellation | 2010/2011 |
| Intended for the faculties | EKF | Intended for study types | Bachelor, Follow-up Master |
Subject aims expressed by acquired skills and competences
1. To identify possibilities of marketing applications in various areas/branches.
2. To comprehend different utilization of marketing mix tools.
3. To use suitable marketing tools and proper organization.
4. To design marketing plans for marketing applications.
5. To apply tools of marketing mix in practice.
Teaching methods
Lectures
Tutorials
Summary
The aim of the course is to acquaint students with the main applications of marketing, which are not directly related to the classical consumer market. The course concentrates primarily on defining differences concerning service marketing and business marketing. The goal is also to master the use of relevant marketing mix tools whose deployment is different in each specific application.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1.Marketing applications
2.Politic marketing
3.Service marketing
4.Marketing of non-profit organization
5.Marketing of financial institutions
6.Customer Relationship Management
7.E-commerce
8.E-marketing
9.Regional marketing
10.Municipal marketing
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction