116-0309/02 – Marketing Applications (MAP)

Gurantor departmentDepartment of Marketing and BusinessCredits4
Subject guarantordoc. Ing. Šárka Velčovská, Ph.D.Subject version guarantorIng. Petr Baránek, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semestersummer
Study languageCzech
Year of introduction2004/2005Year of cancellation2010/2011
Intended for the facultiesEKFIntended for study typesFollow-up Master, Bachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
BAR33 Ing. Petr Baránek, Ph.D.
KOZ99 doc. Ing. Roman Kozel, Ph.D.
KYZ001 Ing. Jana Kyzeková
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

1. To identify possibilities of marketing applications in various areas/branches. 2. To comprehend different utilization of marketing mix tools. 3. To use suitable marketing tools and proper organization. 4. To design marketing plans for marketing applications. 5. To apply tools of marketing mix in practice.

Teaching methods

Lectures
Tutorials

Summary

The aim of the course is to acquaint students with the main applications of marketing, which are not directly related to the classical consumer market. The course concentrates primarily on defining differences concerning service marketing and business marketing. The goal is also to master the use of relevant marketing mix tools whose deployment is different in each specific application.

Compulsory literature:

KOTLER, PH. a K. KELLER. Marketing management – 14/E. Prentice Hall, 2012. 816 pp. ISBN-10: 0132102927.

Recommended literature:

CRANE, F. Marketing for Entrepreneurs: Concepts and Applications for New Ventures. London: SAGE Publications, 2013. ISBN 978-1-4522-3004-4. JOBBER, D. ELLIS-CHADWICK, F. Principles and Practice of Marketing. 18th ed. London: McGraw Hill, 2016. 960 p. ISBN: 9780077174149 McCARTHY, J. PERREAULT, W. D. Applications In Basic Marketing. London: McGraw Hill, 2011. ISBN 0075610299.

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1.Marketing applications 2.Politic marketing 3.Service marketing 4.Marketing of non-profit organization 5.Marketing of financial institutions 6.Customer Relationship Management 7.E-commerce 8.E-marketing 9.Regional marketing 10.Municipal marketing

Conditions for subject completion

Full-time form (validity from: 2009/2010 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 30  15
        Examination Examination 70  36
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2010/2011 (N6208) Economics and Management (6208T011) Economics and Law in Business P Czech Ostrava 1 Choice-compulsory study plan
2010/2011 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2010/2011 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 2 Choice-compulsory study plan
2009/2010 (B6208) Economics and Management (6208R011) Economics and Law in Business P Czech Ostrava 3 Compulsory study plan
2009/2010 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 3 Choice-compulsory study plan
2009/2010 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner