116-0309/03 – Marketing Applications (MAP)

Gurantor departmentDepartment of Marketing and BusinessCredits4
Subject guarantordoc. Ing. Šárka Velčovská, Ph.D.Subject version guarantorIng. Petr Baránek, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory
Year2Semestersummer
Study languageCzech
Year of introduction2010/2011Year of cancellation2011/2012
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
BAR33 Ing. Petr Baránek, Ph.D.
KRB005 Ing. Petra Klapilová Krbová, Ph.D.
KOB0029 Ing. Pavel Kobe
KOZ99 doc. Ing. Roman Kozel, Ph.D.
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 2+2

Subject aims expressed by acquired skills and competences

1. To identify possibilities of marketing applications in various areas/branches. 2. To comprehend different utilization of marketing mix tools. 3. To use suitable marketing tools and proper organization. 4. To design marketing plans for marketing applications. 5. To apply tools of marketing mix in practice.

Teaching methods

Lectures
Tutorials

Summary

The aim of the course is to acquaint students with the main applications of marketing, which are not directly related to the classical consumer market. The course concentrates primarily on defining differences concerning service marketing and business marketing. The goal is also to master the use of relevant marketing mix tools whose deployment is different in each specific application.

Compulsory literature:

KOTLER, PH. a K. KELLER. Marketing management – 14/E. Prentice Hall, 2012. 816 pp. ISBN-10: 0132102927.

Recommended literature:

CRANE, F. Marketing for Entrepreneurs: Concepts and Applications for New Ventures. London: SAGE Publications, 2013. ISBN 978-1-4522-3004-4. JOBBER, D. ELLIS-CHADWICK, F. Principles and Practice of Marketing. 18th ed. London: McGraw Hill, 2016. 960 p. ISBN: 9780077174149 McCARTHY, J. PERREAULT, W. D. Applications In Basic Marketing. London: McGraw Hill, 2011. ISBN 0075610299.

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Marketing of Services. 2. Marketing management of Services in Practice. 3. Political Marketing. 4. Marketing of Educational Institutions. 5. Marketing of Non-profit Organizations. 6. Municipal and Regional Marketing. 7. Marketing of Finantial Sector. 8. Marketing of Insurance Institutions. 9. E-business. 10. Travel and Tourism Marketing. 11. Marketing of Cultural and Sports Events. 12. Marketing of Postal Services. 13. Current Trends in marketing.

Conditions for subject completion

Full-time form (validity from: 2011/2012 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation Credit 85 (85) 0
        Písemka Written test 40  20
        Projekt Project 45  25
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2011/2012 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2011/2012 (B6208) Economics and Management (6208R011) Economics and Law in Business P Czech Ostrava 2 Choice-compulsory study plan
2011/2012 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 2 Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner