116-0310/01 – Business Venture (OP)
| Gurantor department | Department of Marketing and Business | Credits | 2 |
| Subject guarantor | Ing. Miluše Hluchníková, CSc. | Subject version guarantor | Ing. Miluše Hluchníková, CSc. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 2 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 2004/2005 | Year of cancellation | 2010/2011 |
| Intended for the faculties | EKF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
1. Recognize and assess opportunities for business venture.
2. Argue competitive strength of chosen business concept.
3. Assemble entrepreneurial plan of business firm.
4. Design localization and next operation of business firm.
5. Judge effectiveness of chosen solution.
6. Defend proposed solution and recommend next possible progress.
Teaching methods
Lectures
Tutorials
Project work
Terrain work
Summary
Entrepreneurial process and its structure, business plan, its forms and structure. Finding of the business opportunities, features of the planned company, environment analysis with the accent on customers, competitors, public and suppliers. Formal terms by the company foundation and management. Material, personal and organizational covering. Efficiency calculations, Students’ solutions presentation.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1.Entrepreneurial process and its structure, business plan, its forms and structure.
2.Finding of the business opportunities, features of the planned company, environment analysis with the accent on customers, competitors, public and suppliers.
3.Spatial analysis, retail turnover prediction.
4.Company budget.
5.Investment decisions of the entrepreneur.
6.Efficiency calculations, financial analysis.
7.Formal terms by the company foundation and management. Material, personal and organizational covering.
8.Tax calculations.
9.Students’ solutions presentation.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction