116-0310/01 – Business Venture (OP)

Gurantor departmentDepartment of Marketing and BusinessCredits2
Subject guarantorIng. Miluše Hluchníková, CSc.Subject version guarantorIng. Miluše Hluchníková, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semesterwinter
Study languageCzech
Year of introduction2004/2005Year of cancellation2010/2011
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
HLU40 Ing. Miluše Hluchníková, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+2

Subject aims expressed by acquired skills and competences

1. Recognize and assess opportunities for business venture. 2. Argue competitive strength of chosen business concept. 3. Assemble entrepreneurial plan of business firm. 4. Design localization and next operation of business firm. 5. Judge effectiveness of chosen solution. 6. Defend proposed solution and recommend next possible progress.

Teaching methods

Lectures
Tutorials
Project work
Terrain work

Summary

Entrepreneurial process and its structure, business plan, its forms and structure. Finding of the business opportunities, features of the planned company, environment analysis with the accent on customers, competitors, public and suppliers. Formal terms by the company foundation and management. Material, personal and organizational covering. Efficiency calculations, Students’ solutions presentation.

Compulsory literature:

JOBBER, David a Geoffrey LANCATER. Selling and Sales Management. London: Pearson Education, 2012. 592 p. ISBN 978-02-7376265-2.

Recommended literature:

FREATHY, P. The Retailing Book: Principles and Appplications. Essex: Pearson Education Limited, 2009. 372 s. ISBN 0-273-65548-5.

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1.Entrepreneurial process and its structure, business plan, its forms and structure. 2.Finding of the business opportunities, features of the planned company, environment analysis with the accent on customers, competitors, public and suppliers. 3.Spatial analysis, retail turnover prediction. 4.Company budget. 5.Investment decisions of the entrepreneur. 6.Efficiency calculations, financial analysis. 7.Formal terms by the company foundation and management. Material, personal and organizational covering. 8.Tax calculations. 9.Students’ solutions presentation.

Conditions for subject completion

Full-time form (validity from: 1960/1961 Winter semester, validity until: 2010/2011 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation Credit 85  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2010/2011 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2010/2011 (N6208) Economics and Management (6208T101) Sports Management P Czech Ostrava 2 Choice-compulsory study plan
2009/2010 (N6208) Economics and Management (6208T101) Sports Management P Czech Ostrava 2 Choice-compulsory study plan
2009/2010 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2008/2009 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2008/2009 (N6208) Economics and Management (6208T101) Sports Management P Czech Ostrava 2 Choice-compulsory study plan
2007/2008 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2006/2007 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2005/2006 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner