116-0311/01 – Bachelor Seminar A (BSA)

Gurantor departmentDepartment of Marketing and BusinessCredits2
Subject guarantordoc. Ing. Vojtěch Spáčil, CSc.Subject version guarantordoc. Ing. Vojtěch Spáčil, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Year3Semesterwinter
Study languageCzech
Year of introduction2004/2005Year of cancellation2009/2010
Intended for the facultiesEKFIntended for study typesBachelor
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 0+4

Subject aims expressed by acquired skills and competences

1. To choose the topic of bachelor work. 2. To find sources for chosen topic of bachelor work. 3. To review sources for chosen topic of bachelor work. 4. To design the methodology of bachelor work. 5. To describe the solved company (market).

Teaching methods

Seminars
Individual consultations

Summary

To learn basic competences (information sought, sorting and designing methodology) needed for writing bachelor work is a goal of module.

Compulsory literature:

References are individual based on the topic of diploma work. Precise titles are given in the thesis assignment.

Recommended literature:

Walliman, N. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4. CHURCHILL, G. A. and D. IACOBUCCI. Marketing Research. Mason: South Western, 2010. ISBN 978-0-324-35995-4. MALHOTRA, N. K., BIRKS, D. F. & P. WILLS. Marketing Research. An Applied Approach. 4. ed. New Jersey: Prentice Hall, 2012. 929 s. ISBN 978- 0-273-72585-5.

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Vytvářet a rozvíjet schopnost studenta k samostatné vědeckovýzkumné práci za účelem úspěšného zpracování bakalářské práce a její obhajoby u státní závěrečné zkoušky. Zaměření bakalářských seminářů je v souladu s obsahovou náplní odborných předmětů katedry marketingu a obchodu (kat. 116) a zařazení studenta do bakalářského semináře by mělo být východiskem pro volbu tématu bakalářské práce.

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester, validity until: 2009/2010 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (145) 51
        Examination Examination 100  0
        Exercises evaluation Credit 45  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2004/2005 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2004/2005 (B6208) Economics and Management (6208R062) Marketing and Business (02) Marketing and Business P Czech Ostrava 3 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner