116-0311/03 – Bachelor Seminar A (BSA)
Gurantor department | Department of Marketing and Business | Credits | 2 |
Subject guarantor | doc. Ing. Vojtěch Spáčil, CSc. | Subject version guarantor | Ing. Jana Gibarti, Ph.D. |
Study level | undergraduate or graduate | Requirement | Compulsory |
Year | 3 | Semester | winter |
| | Study language | Czech |
Year of introduction | 2017/2018 | Year of cancellation | 2018/2019 |
Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
1. To choose the topic of bachelor work.
2. To find sources for chosen topic of bachelor work.
3. To review sources for chosen topic of bachelor work.
4. To design the methodology of bachelor work.
5. To describe the solved company (market).
Teaching methods
Seminars
Individual consultations
Summary
To learn basic competences (information sought, sorting and designing methodology) needed for writing bachelor work is a goal of module.
Compulsory literature:
References are individual based on the topic of diploma work. Precise titles are given in the thesis assignment.
Recommended literature:
Way of continuous check of knowledge in the course of semester
Písemné zpracování jednotlivých částí bakalářské práce.
E-learning
Other requirements
Completion of the course Marketing research A, knowledge of basic statistical analyses.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Research problem.
2. Finding the information.
3. Dealing with information.
4. Doing a literary review.
5. Types of research.
6. Concepts and theory.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction