116-0312/01 – Bachelor Seminar B (BSB)

Gurantor departmentDepartment of Marketing and BusinessCredits3
Subject guarantordoc. Ing. Vojtěch Spáčil, CSc.Subject version guarantordoc. Ing. Vojtěch Spáčil, CSc.
Study levelundergraduate or graduateRequirementChoice-compulsory
Year3Semestersummer
Study languageCzech
Year of introduction2004/2005Year of cancellation2009/2010
Intended for the facultiesEKFIntended for study typesBachelor
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 0+6

Subject aims expressed by acquired skills and competences

1. To arrange the theoretical background of bachelor work. 2. To organize the data collecting. 3. To analyze the collected data. 4. To interpret the results of work analysis. 5. To formulate the conclusions of bachelor work.

Teaching methods

Seminars
Individual consultations

Summary

Analysis of collecting data, their statistical testing and interpretation is a goal of given module.

Compulsory literature:

References are individual based on the topic of diploma work. Precise titles are given in the thesis assignment.

Recommended literature:

HAGUE, P. N., MORGAN, C. A. and N. HAGUE. Market Research In Practice - A Guide To The Basics. London: Kogan Page, 2004. ISBN 978-0749441807. CHURCHILL, G. A. and D. IACOBUCCI. Marketing Research. Mason: South Western, 2010. ISBN 978-0-324-35995-4. WALLIMAN, N. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Vytvářet a rozvíjet schopnost studenta k samostatné vědeckovýzkumné práci za účelem úspěšného zpracování bakalářské práce a její obhajoby u státní závěrečné zkoušky. Zaměření bakalářských seminářů je v souladu s obsahovou náplní odborných předmětů katedry marketingu a obchodu (kat. 116) a zařazení studenta do bakalářského semináře by mělo být východiskem pro volbu tématu bakalářské práce.

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (145) 51
        Examination Examination 100  0
        Exercises evaluation Credit 45  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2004/2005 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Choice-compulsory study plan
2004/2005 (B6208) Economics and Management (6208R062) Marketing and Business (02) Marketing and Business P Czech Ostrava 3 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner