116-0312/01 – Bachelor Seminar B (BSB)

Gurantor department	Department of Marketing and Business	Credits	3
Subject guarantor	doc. Ing. Vojtěch Spáčil, CSc.	Subject version guarantor	doc. Ing. Vojtěch Spáčil, CSc.
Study level	undergraduate or graduate	Requirement	Compulsory
Year	3	Semester	summer
		Study language	Czech
Year of introduction	2004/2005	Year of cancellation	2009/2010
Intended for the faculties	EKF	Intended for study types	Bachelor

Extent of instruction for forms of study
Form of study	Way of compl.	Extent
Full-time	Credit and Examination	0+6

Subject aims expressed by acquired skills and competences

1. To arrange the theoretical background of bachelor work. 2. To organize the data collecting. 3. To analyze the collected data. 4. To interpret the results of work analysis. 5. To formulate the conclusions of bachelor work.

Teaching methods

Seminars
Individual consultations

Summary

Analysis of collecting data, their statistical testing and interpretation is a goal of given module.

Compulsory literature:

References are individual based on the topic of diploma work. Precise titles are given in the thesis assignment.

Recommended literature:

HAGUE, P. N., MORGAN, C. A. and N. HAGUE. Market Research In Practice - A Guide To The Basics. London: Kogan Page, 2004. ISBN 978-0749441807. CHURCHILL, G. A. and D. IACOBUCCI. Marketing Research. Mason: South Western, 2010. ISBN 978-0-324-35995-4. WALLIMAN, N. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Vytvářet a rozvíjet schopnost studenta k samostatné vědeckovýzkumné práci za účelem úspěšného zpracování bakalářské práce a její obhajoby u státní závěrečné zkoušky. Zaměření bakalářských seminářů je v souladu s obsahovou náplní odborných předmětů katedry marketingu a obchodu (kat. 116) a zařazení studenta do bakalářského semináře by mělo být východiskem pro volbu tématu bakalářské práce.

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester)

Task name	Type of task	Max. number of points (act. for subtasks)	Min. number of points	Max. počet pokusů
Exercises evaluation and Examination	Credit and Examination	100 (145)	51	3
Examination	Examination	100	0	3
Exercises evaluation	Credit	45	0	3

Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic year	Programme	Branch/spec.	Spec.	Zaměření	Form	Study language	Tut. centre	Year	W	S	Type of duty
2004/2005	(B6208) Economics and Management	(6208R062) Marketing and Business	(01) Marketing and Business		P	Czech	Ostrava	3			Choice-compulsory	study plan
2004/2005	(B6208) Economics and Management	(6208R062) Marketing and Business	(02) Marketing and Business		P	Czech	Ostrava	3			Compulsory	study plan

Occurrence in special blocks

Block name	Academic year	Form of study	Study language	Year	W	S	Type of block	Block owner

Assessment of instruction

Předmět neobsahuje žádné hodnocení.