116-0312/02 – Bachelor Seminar B (BSB)

Gurantor departmentDepartment of Marketing and BusinessCredits3
Subject guarantordoc. Ing. Vojtěch Spáčil, CSc.Subject version guarantordoc. Ing. Vojtěch Spáčil, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Year3Semestersummer
Study languageCzech
Year of introduction2004/2005Year of cancellation
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
BAL045 Ing. Tomáš Balcar
CER0458 Ing. Ivana Čermáková, Ph.D.
GRE04 Ing. David Grendysa, MBA
HAL27 doc. Ing. Martina Halásková, Ph.D.
HLU40 Ing. Miluše Hluchníková, CSc.
VAL401 Ing. Jana Hodulová, Ph.D.
JAN27 Ing. Hana Janáčková, Ph.D.
JAN77 Ing. Ivana Jánošíková, Ph.D.
JUR0248 Ing. Lukáš Jursa
KAU40 doc. Ing. Lenka Kauerová, CSc.
KRB005 Ing. Petra Klapilová Krbová, Ph.D.
KON0310 Ing. Vojtěch Koňařík
PAW031 Ing. Pavlína Kozáková, Ph.D.
LOS0006 RNDr. Jiří Lošťák, Ph.D.
LUZ0013 Ing. Petr Lůžek
OST30 Ing. Jana Ostrožná, Ph.D.
PAK0010 Ing. Daniel Pakši
NAV121 Ing. Tereza Prešnajderová, Ph.D.
REB0007 Ing. Katarína Seifriedová, Ph.D.
SKA0137 Ing. Adam Skácel
S1O70 RNDr. Ivan Šotkovský, Ph.D.
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
SPA60 Ing. Lenka Spáčilová, Ph.D.
SRP01 doc. PhDr. Hana Srpová, CSc.
STR0522 Ing. Kristýna Stromská
SVA213 Ing. Bc. Lenka Švajdová, Ph.D.
URM003 Ing. Jaroslav Urminský, Ph.D.
VAV0186 Ing. Adam Vávra
VEL21 doc. Ing. Šárka Velčovská, Ph.D.
WAL0073 Ing. Lucie Waliszewská
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+4

Subject aims expressed by acquired skills and competences

1. To arrange the theoretical background of bachelor work. 2. To organize the data collecting. 3. To analyze the collected data. 4. To interpret the results of work analysis. 5. To formulate the conclusions of bachelor work.

Teaching methods

Seminars
Individual consultations

Summary

Analysis of collecting data, their statistical testing and interpretation is a goal of given module.

Compulsory literature:

References are individual based on the topic of diploma work. Precise titles are given in the thesis assignment.

Recommended literature:

HAGUE, P. N., MORGAN, C. A. and N. HAGUE. Market Research In Practice - A Guide To The Basics. London: Kogan Page, 2004. ISBN 978-0749441807. CHURCHILL, G. A. and D. IACOBUCCI. Marketing Research. Mason: South Western, 2010. ISBN 978-0-324-35995-4. WALLIMAN, N. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.

Way of continuous check of knowledge in the course of semester

Písemné zpracování jednotlivých částí bakalářské práce.

E-learning

Other requirements

Completion of the course Marketing research A, knowledge of basic statistical analyses.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1.Research quality and planning 2.Hypotheses formulation 3.Planning research project 4.Research methods 5.Collecting primary data 6.Interviews

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester, validity until: 2011/2012 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Exercises evaluation Credit 85 (85) 0 3
        Other task type Other task type 85  0 3
Mandatory attendence participation:

Show history

Conditions for subject completion and attendance at the exercises within ISP:

Show history

Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2024/2025 (B0414A050001) Marketing (S02) Marketing and business P Czech Šumperk 3 Compulsory study plan
2024/2025 (B0414A050001) Marketing (S02) Marketing and business P Czech Ostrava 3 Compulsory study plan
2024/2025 (B0414A050001) Marketing (S01) Marketing Communication P Czech Ostrava 3 Compulsory study plan
2023/2024 (B0414A050001) Marketing (S02) Marketing and business P Czech Šumperk 3 Compulsory study plan
2023/2024 (B0414A050001) Marketing (S02) Marketing and business P Czech Ostrava 3 Compulsory study plan
2023/2024 (B0414A050001) Marketing (S01) Marketing Communication P Czech Ostrava 3 Compulsory study plan
2022/2023 (B0414A050001) Marketing (S02) Marketing and business P Czech Ostrava 3 Compulsory study plan
2022/2023 (B0414A050001) Marketing (S01) Marketing Communication P Czech Ostrava 3 Compulsory study plan
2022/2023 (B0414A050001) Marketing (S02) Marketing and business P Czech Šumperk 3 Compulsory study plan
2021/2022 (B0414A050001) Marketing (S02) Marketing and business P Czech Ostrava 3 Compulsory study plan
2021/2022 (B0414A050001) Marketing (S01) Marketing Communication P Czech Ostrava 3 Compulsory study plan
2021/2022 (B6208) Economics and Management (6208R062) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2020/2021 (B0414A050001) Marketing (S01) Marketing Communication P Czech Ostrava 3 Compulsory study plan
2020/2021 (B0414A050001) Marketing (S02) Marketing and business P Czech Ostrava 3 Compulsory study plan
2020/2021 (B6208) Economics and Management (6208R062) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2019/2020 (B6208) Economics and Management (6208R062) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2019/2020 (B0414A050001) Marketing (S01) Marketing Communication P Czech Ostrava 3 Compulsory study plan
2019/2020 (B0414A050001) Marketing (S02) Marketing and business P Czech Ostrava 3 Compulsory study plan
2018/2019 (B6208) Economics and Management (6208R062) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2017/2018 (B6208) Economics and Management (6208R062) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2016/2017 (B6208) Economics and Management (6208R062) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2015/2016 (B6208) Economics and Management (6208R062) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2014/2015 (B6208) Economics and Management (6208R062) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2013/2014 (B6208) Economics and Management (6208R062) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2013/2014 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2012/2013 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2011/2012 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2010/2011 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2007/2008 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2006/2007 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan
2005/2006 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction



2022/2023 Summer
2021/2022 Summer
2020/2021 Summer
2019/2020 Summer
2018/2019 Summer
2015/2016 Summer
2014/2015 Summer
2013/2014 Summer
2011/2012 Summer
2010/2011 Summer
2009/2010 Summer