116-0312/03 – Bachelor Seminar B (BSB)

Gurantor department	Department of Marketing and Business	Credits	3
Subject guarantor	doc. Ing. Vojtěch Spáčil, CSc.	Subject version guarantor	Ing. Jana Gibarti, Ph.D.
Study level	undergraduate or graduate	Requirement	Compulsory
Year	3	Semester	summer
		Study language	Czech
Year of introduction	2017/2018	Year of cancellation	2020/2021
Intended for the faculties	EKF	Intended for study types	Bachelor

Instruction secured by
Login	Name	Tuitor	Teacher giving lectures
BAR33	Ing. Petr Baránek, Ph.D.
FRI02	doc. Ing. Václav Friedrich, Ph.D.
GIB15	Ing. Jana Gibarti, Ph.D.
HLU40	Ing. Miluše Hluchníková, CSc.
VAL401	Ing. Jana Hodulová, Ph.D.
KAU40	doc. Ing. Lenka Kauerová, CSc.
KRB005	Ing. Petra Klapilová Krbová, Ph.D.
PAW031	Ing. Pavlína Kozáková, Ph.D.
NAV121	Ing. Tereza Prešnajderová, Ph.D.
SPA50	doc. Ing. Vojtěch Spáčil, CSc.
VEL21	doc. Ing. Šárka Velčovská, Ph.D.
SIW009	Ing. Markéta Zajarošová, Ph.D.

Extent of instruction for forms of study
Form of study	Way of compl.	Extent
Full-time	Credit	0+6

Subject aims expressed by acquired skills and competences

1. To arrange the theoretical background of bachelor work. 2. To organize the data collecting. 3. To analyze the collected data. 4. To interpret the results of work analysis. 5. To formulate the conclusions of bachelor work.

Teaching methods

Seminars
Individual consultations

Summary

Analysis of collecting data, their statistical testing and interpretation is a goal of given module.

Compulsory literature:

References are individual based on the topic of diploma work. Precise titles are given in the thesis assignment.

Recommended literature:

HAGUE, P. N., MORGAN, C. A. and N. HAGUE. Market Research In Practice - A Guide To The Basics. London: Kogan Page, 2004. ISBN 978-0749441807. CHURCHILL, G. A. and D. IACOBUCCI. Marketing Research. Mason: South Western, 2010. ISBN 978-0-324-35995-4. WALLIMAN, N. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.

Way of continuous check of knowledge in the course of semester

Písemné zpracování jednotlivých částí bakalářské práce.

E-learning

Other requirements

Completion of the course Marketing research A, knowledge of basic statistical analyses.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1.Research quality and planning 2.Hypotheses formulation 3.Planning research project 4.Research methods 5.Collecting primary data 6.Interviews

Conditions for subject completion

Full-time form (validity from: 2017/2018 Summer semester, validity until: 2020/2021 Summer semester)

Task name	Type of task	Max. number of points (act. for subtasks)	Min. number of points	Max. počet pokusů
Credit	Credit			3

Mandatory attendence participation: zpracování tématu dle zadané osnovy

Show history

Conditions for subject completion and attendance at the exercises within ISP:

Show history

Occurrence in study plans

Academic year	Programme	Branch/spec.	Spec.	Zaměření	Form	Study language	Tut. centre	Year	W	S	Type of duty
2018/2019	(B6202) Economic Policy and Administration	(7202R020) Economics Journalism			P	Czech	Ostrava	3			Compulsory	study plan
2017/2018	(B6202) Economic Policy and Administration	(7202R020) Economics Journalism			P	Czech	Ostrava	3			Compulsory	study plan

Occurrence in special blocks

Block name	Academic year	Form of study	Study language	Year	W	S	Type of block	Block owner

Assessment of instruction

2018/2019 Summer