116-0312/03 – Bachelor Seminar B (BSB)
Gurantor department | Department of Marketing and Business | Credits | 3 |
Subject guarantor | doc. Ing. Vojtěch Spáčil, CSc. | Subject version guarantor | Ing. Jana Gibarti, Ph.D. |
Study level | undergraduate or graduate | Requirement | Compulsory |
Year | 3 | Semester | summer |
| | Study language | Czech |
Year of introduction | 2017/2018 | Year of cancellation | 2020/2021 |
Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
1. To arrange the theoretical background of bachelor work.
2. To organize the data collecting.
3. To analyze the collected data.
4. To interpret the results of work analysis.
5. To formulate the conclusions of bachelor work.
Teaching methods
Seminars
Individual consultations
Summary
Analysis of collecting data, their statistical testing and interpretation is a goal of given module.
Compulsory literature:
References are individual based on the topic of diploma work. Precise titles are given in the thesis assignment.
Recommended literature:
Way of continuous check of knowledge in the course of semester
Písemné zpracování jednotlivých částí bakalářské práce.
E-learning
Other requirements
Completion of the course Marketing research A, knowledge of basic statistical analyses.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1.Research quality and planning
2.Hypotheses formulation
3.Planning research project
4.Research methods
5.Collecting primary data
6.Interviews
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction