116-0312/03 – Bachelor Seminar B (BSB)

Gurantor departmentDepartment of Marketing and BusinessCredits3
Subject guarantordoc. Ing. Vojtěch Spáčil, CSc.Subject version guarantorIng. Jana Gibarti, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2017/2018Year of cancellation2020/2021
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
BAR33 Ing. Petr Baránek, Ph.D.
FRI02 doc. Ing. Václav Friedrich, Ph.D.
GIB15 Ing. Jana Gibarti, Ph.D.
HLU40 Ing. Miluše Hluchníková, CSc.
VAL401 Ing. Jana Hodulová, Ph.D.
KAU40 doc. Ing. Lenka Kauerová, CSc.
KRB005 Ing. Petra Klapilová Krbová, Ph.D.
PAW031 Ing. Pavlína Kozáková, Ph.D.
NAV121 Ing. Tereza Prešnajderová, Ph.D.
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
VEL21 doc. Ing. Šárka Velčovská, Ph.D.
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+6

Subject aims expressed by acquired skills and competences

1. To arrange the theoretical background of bachelor work. 2. To organize the data collecting. 3. To analyze the collected data. 4. To interpret the results of work analysis. 5. To formulate the conclusions of bachelor work.

Teaching methods

Individual consultations


Analysis of collecting data, their statistical testing and interpretation is a goal of given module.

Compulsory literature:

References are individual based on the topic of diploma work. Precise titles are given in the thesis assignment.

Recommended literature:

HAGUE, P. N., MORGAN, C. A. and N. HAGUE. Market Research In Practice - A Guide To The Basics. London: Kogan Page, 2004. ISBN 978-0749441807. CHURCHILL, G. A. and D. IACOBUCCI. Marketing Research. Mason: South Western, 2010. ISBN 978-0-324-35995-4. WALLIMAN, N. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.

Way of continuous check of knowledge in the course of semester

Písemné zpracování jednotlivých částí bakalářské práce.


Other requirements

Completion of the course Marketing research A, knowledge of basic statistical analyses.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1.Research quality and planning 2.Hypotheses formulation 3.Planning research project 4.Research methods 5.Collecting primary data 6.Interviews

Conditions for subject completion

Full-time form (validity from: 2017/2018 Summer semester, validity until: 2020/2021 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit Credit   3
Mandatory attendence participation: zpracování tématu dle zadané osnovy

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2018/2019 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2017/2018 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

2018/2019 Summer