116-0313/02 – Bachelor Thesis (BP)

Gurantor department	Department of Marketing and Business	Credits	15
Subject guarantor	doc. Ing. Vojtěch Spáčil, CSc.	Subject version guarantor	Ing. Jana Gibarti, Ph.D.
Study level	undergraduate or graduate	Requirement	Compulsory
Year	3	Semester	summer
		Study language	Czech
Year of introduction	2017/2018	Year of cancellation	2020/2021
Intended for the faculties	EKF	Intended for study types	Bachelor

Instruction secured by
Login	Name	Tuitor	Teacher giving lectures
BAR33	Ing. Petr Baránek, Ph.D.
FRI02	doc. Ing. Václav Friedrich, Ph.D.
GIB15	Ing. Jana Gibarti, Ph.D.
HLU40	Ing. Miluše Hluchníková, CSc.
VAL401	Ing. Jana Hodulová, Ph.D.
KAU40	doc. Ing. Lenka Kauerová, CSc.
KRB005	Ing. Petra Klapilová Krbová, Ph.D.
PAW031	Ing. Pavlína Kozáková, Ph.D.
NAV121	Ing. Tereza Prešnajderová, Ph.D.
SPA50	doc. Ing. Vojtěch Spáčil, CSc.
VEL21	doc. Ing. Šárka Velčovská, Ph.D.
SIW009	Ing. Markéta Zajarošová, Ph.D.

Extent of instruction for forms of study
Form of study	Way of compl.	Extent
Full-time	Credit	0+0

Subject aims expressed by acquired skills and competences

1. To set up the summary of applied sources. 2. To summarize the appendices in bachelor work. 3. To arrange the summary of table and figures in bachelor work. 4. To set up quotations in bachelor work. 5. To complete the bachelor work.

Teaching methods

Individual consultations

Summary

Module is intended for work out of bachelor work. Methodological and analytic approaches to the solution of work are discussed in that module.

Compulsory literature:

References are individual based on the topic of bachelor work. Precise titles are given in the thesis assignment. BURNS, Alvin C. and Ronald F. BUSH. Marketing Research. 7th ed. Boston: Pearson, 2014. 487 p. ISBN 978-0-273-76851-7. MALHOTRA, N. K., D. F. BIRKS and P. WILLS. Marketing Research. An Applied Approach. 4th ed. New Jersey: Prentice Hall, 2012. 1037 p. ISBN 978-0-273-72585-5. MALHOTRA, Naresh K. Essentials of Marketing Research: a Hands-on Orientation. Boston: Pearson, 2015. 432 p. ISBN 978-1-292-06016-3.

Recommended literature:

CLOW, Kenneth E. and Karen E. JAMES. Essentials of Marketing Research: Putting Research into Practice. Los Angeles: SAGE, 2014. 497 p. ISBN 978-1-4129-9130-8. HAGUE, P. N., MORGAN, C. A. and N. HAGUE. Market Research In Practice - A Guide To The Basics. London: Kogan Page, 2004. ISBN 978-0749441807. SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9.

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

Completion of the course Marketing research A, knowledge of basic statistical analyses.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1.Research methods 2.Collecting primary data 3.Interviews 4.Analysing data 5.Quantitative analysis 6.Qualitative analysis 7.Preparing the research proposal

Conditions for subject completion

Full-time form (validity from: 2017/2018 Winter semester, validity until: 2020/2021 Summer semester)

Task name	Type of task	Max. number of points (act. for subtasks)	Min. number of points	Max. počet pokusů
Credit	Credit			3

Mandatory attendence participation: bakalářská práce zpracovaná dle pravidel fakulty

Show history

Conditions for subject completion and attendance at the exercises within ISP:

Show history

Occurrence in study plans

Academic year	Programme	Branch/spec.	Spec.	Zaměření	Form	Study language	Tut. centre	Year	W	S	Type of duty
2018/2019	(B6202) Economic Policy and Administration	(7202R020) Economics Journalism			P	Czech	Ostrava	3			Compulsory	study plan
2017/2018	(B6202) Economic Policy and Administration	(7202R020) Economics Journalism			P	Czech	Ostrava	3			Compulsory	study plan

Occurrence in special blocks

Block name	Academic year	Form of study	Study language	Year	W	S	Type of block	Block owner

Assessment of instruction

2018/2019 Summer