116-0313/02 – Bachelor Thesis (BP)

Gurantor departmentDepartment of Marketing and BusinessCredits15
Subject guarantordoc. Ing. Vojtěch Spáčil, CSc.Subject version guarantorIng. Jana Gibarti, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2017/2018Year of cancellation2020/2021
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
BAR33 Ing. Petr Baránek, Ph.D.
FRI02 doc. Ing. Václav Friedrich, Ph.D.
GIB15 Ing. Jana Gibarti, Ph.D.
HLU40 Ing. Miluše Hluchníková, CSc.
VAL401 Ing. Jana Hodulová, Ph.D.
KAU40 doc. Ing. Lenka Kauerová, CSc.
KRB005 Ing. Petra Klapilová Krbová, Ph.D.
PAW031 Ing. Pavlína Kozáková, Ph.D.
NAV121 Ing. Tereza Prešnajderová, Ph.D.
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
VEL21 doc. Ing. Šárka Velčovská, Ph.D.
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+0

Subject aims expressed by acquired skills and competences

1. To set up the summary of applied sources. 2. To summarize the appendices in bachelor work. 3. To arrange the summary of table and figures in bachelor work. 4. To set up quotations in bachelor work. 5. To complete the bachelor work.

Teaching methods

Individual consultations


Module is intended for work out of bachelor work. Methodological and analytic approaches to the solution of work are discussed in that module.

Compulsory literature:

References are individual based on the topic of bachelor work. Precise titles are given in the thesis assignment. BURNS, Alvin C. and Ronald F. BUSH. Marketing Research. 7th ed. Boston: Pearson, 2014. 487 p. ISBN 978-0-273-76851-7. MALHOTRA, N. K., D. F. BIRKS and P. WILLS. Marketing Research. An Applied Approach. 4th ed. New Jersey: Prentice Hall, 2012. 1037 p. ISBN 978-0-273-72585-5. MALHOTRA, Naresh K. Essentials of Marketing Research: a Hands-on Orientation. Boston: Pearson, 2015. 432 p. ISBN 978-1-292-06016-3.

Recommended literature:

CLOW, Kenneth E. and Karen E. JAMES. Essentials of Marketing Research: Putting Research into Practice. Los Angeles: SAGE, 2014. 497 p. ISBN 978-1-4129-9130-8. HAGUE, P. N., MORGAN, C. A. and N. HAGUE. Market Research In Practice - A Guide To The Basics. London: Kogan Page, 2004. ISBN 978-0749441807. SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9.

Way of continuous check of knowledge in the course of semester


Other requirements

Completion of the course Marketing research A, knowledge of basic statistical analyses.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1.Research methods 2.Collecting primary data 3.Interviews 4.Analysing data 5.Quantitative analysis 6.Qualitative analysis 7.Preparing the research proposal

Conditions for subject completion

Full-time form (validity from: 2017/2018 Winter semester, validity until: 2020/2021 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit Credit   3
Mandatory attendence participation: bakalářská práce zpracovaná dle pravidel fakulty

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2018/2019 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2017/2018 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

2018/2019 Summer