116-0315/02 – Business Marketing (BM)

Gurantor departmentDepartment of Marketing and BusinessCredits4
Subject guarantordoc. Ing. Vojtěch Spáčil, CSc.Subject version guarantordoc. Ing. Vojtěch Spáčil, CSc.
Study levelundergraduate or graduateRequirementChoice-compulsory
Year1Semestersummer
Study languageCzech
Year of introduction2006/2007Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master, Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
STR0522 Ing. Kristýna Klimková
KON0310 Ing. Vojtěch Koňařík
PAW031 Ing. Pavlína Kozáková, Ph.D.
MIT0085 Prof. Mgr. Maciej Mitrega, PhD.
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+1

Subject aims expressed by acquired skills and competences

1. To formulate of specifics of business marketing. 2. To classify the research methods on the business markets. 3. To categorize the types o buying behaviour on the business markets. 4. To explain the principles of business market segmentation. 5. To identify the specifics of applying marketing mix on the business markets.

Teaching methods

Lectures
Tutorials
Project work
Practical training

Summary

The aim of module is to identify the specifics of business marketing, to specify the types of purchasing behaviour on the business markets and to apply the tools of marketing mix on the business markets. Students also get insight in segmentation process at the business markets.

Compulsory literature:

ALLOT, Philip. Integrated Business to Business Marketing. London: John Hunt Publishing, 2022. ISBN 9781789047790. BRENNAN, Ross, CANNING, Louise a McGRATH, Helen. Business-to-Business Marketing. London: SAGE Publications, 2024. ISBN 9781529791501. LOŠŤÁKOVÁ, Hana. Nástroje posilování vztahů se zákazníky na B2B trhu. Praha: Grada, 2017. 320 s. ISBN 978-80-271-0419-2.

Recommended literature:

HALL, Simon. Innovative B2B Marketing. London: Kogan Page, 2022. ISBN 781398604780. MAKHITA, K. M., CANT, Michael Colin a THERON, Danie. Business-to-Business Marketing. 1st ed. Cape Town: Juta, 2016. pp. 352. ISBN 978-1-48512-122-0. MONCZKA, Robert et al. Purchasing and Supply Change Management. 6th ed. Mason: Cengage Learning, 2016. 888 p. ISBN 9781285869681.

Additional study materials

Way of continuous check of knowledge in the course of semester

Individual and team solution of case studies, oral presentation of team semester project, mid-term test, written exam - solving of case study.

E-learning

Moodle - module Consumer Behaviour https://lms.vsb.cz/course/view.php?id=127910

Other requirements

Student work out the presentations based on questions from cases.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1.Introduction to the business marketing 2.Characteristics of the business environment 3.MIS on the business market 4.Research on the business market 5.Purchase on the business market 6.Relationship marketing 7.Customer satisfaction measurement 8.Choice of target markets 9.Product strategy on business market 10.Price strategy on business market 11.Distribution strategy on business market 12.Communication strategy on business market

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester, validity until: 2012/2013 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)		Min. number of pointsMax. počet pokusů
Exercises evaluation and Examination Credit and Examination 100 (100) 51 3
        Exercises evaluation Credit 35  0 3
        Examination Examination 65 (65) 0 3
                Written examination Written examination 65  0 3
Mandatory attendence participation:

Show history

Conditions for subject completion and attendance at the exercises within ISP:

Show history

Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2026/2027 (N0414A050001) Marketing and Business MG P Czech Ostrava 1 Compulsory study plan
2025/2026 (N0414A050001) Marketing and Business MG P Czech Ostrava 1 Compulsory study plan
2024/2025 (N0414A050001) Marketing and Business MG P Czech Ostrava 1 Compulsory study plan
2023/2024 (N0414A050001) Marketing and Business MG P Czech Ostrava 1 Compulsory study plan
2022/2023 (N0414A050001) Marketing and Business MG P Czech Ostrava 1 Compulsory study plan
2021/2022 (N0414A050001) Marketing and Business MG P Czech Ostrava 1 Compulsory study plan
2020/2021 (N0414A050001) Marketing and Business MG P Czech Ostrava 1 Compulsory study plan
2019/2020 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2018/2019 (N6208) Economics and Management (6208T011) Economics and Law in Business P Czech Ostrava 1 Choice-compulsory study plan
2018/2019 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2017/2018 (N6208) Economics and Management (6208T011) Economics and Law in Business P Czech Ostrava 1 Choice-compulsory study plan
2017/2018 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2016/2017 (N6208) Economics and Management (6208T011) Economics and Law in Business P Czech Ostrava 1 Choice-compulsory study plan
2016/2017 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2015/2016 (N6208) Economics and Management (6208T011) Economics and Law in Business P Czech Ostrava 1 Choice-compulsory study plan
2015/2016 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2014/2015 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2014/2015 (N6208) Economics and Management (6208T011) Economics and Law in Business P Czech Ostrava 1 Choice-compulsory study plan
2013/2014 (N6208) Economics and Management (6208T011) Economics and Law in Business P Czech Ostrava 1 Choice-compulsory study plan
2013/2014 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2013/2014 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2012/2013 (N6208) Economics and Management (6208T020) Business Economics (00) Business Economics P Czech Ostrava 1 Choice-compulsory study plan
2012/2013 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan
2011/2012 (N6208) Economics and Management (6208T020) Business Economics (00) Business Economics P Czech Ostrava 1 Choice-compulsory study plan
2011/2012 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan
2010/2011 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan
2010/2011 (N6208) Economics and Management (6208T020) Business Economics (00) Business Economics P Czech Ostrava 1 Choice-compulsory study plan
2009/2010 (N6208) Economics and Management (6208T020) Business Economics (00) Business Economics P Czech Ostrava 1 Choice-compulsory study plan
2009/2010 (N6209) Systems Engineering and Informatics (1802T001) Applied Informatics P Czech Ostrava 1 Choice-compulsory study plan
2009/2010 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan
2008/2009 (N6209) Systems Engineering and Informatics (6209T025) System Engineering and Informatics P Czech Ostrava 1 Choice-compulsory study plan
2008/2009 (N6208) Economics and Management (6208T020) Business Economics (00) Business Economics P Czech Ostrava 1 Choice-compulsory study plan
2008/2009 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan
2007/2008 (N6209) Systems Engineering and Informatics (1802T001) Applied Informatics P Czech Ostrava 1 Choice-compulsory study plan
2007/2008 (N6209) Systems Engineering and Informatics (6209T025) System Engineering and Informatics P Czech Ostrava 1 Choice-compulsory study plan
2007/2008 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan
2007/2008 (N6208) Economics and Management (6208T020) Business Economics (00) Business Economics P Czech Ostrava 1 Choice-compulsory study plan
2006/2007 (M6209) Systems Engineering and Informatics (6209T025) System Engineering and Informatics P Czech Ostrava 3 Choice-compulsory study plan
2006/2007 (N6209) Systems Engineering and Informatics (6209T025) System Engineering and Informatics P Czech Ostrava 1 Choice-compulsory study plan
2006/2007 (N6209) Systems Engineering and Informatics (1802T001) Applied Informatics P Czech Ostrava 1 Choice-compulsory study plan
2006/2007 (N6208) Economics and Management (6208T020) Business Economics (00) Business Economics P Czech Ostrava 1 Choice-compulsory study plan
2006/2007 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction



2024/2025 Summer
2023/2024 Summer
2022/2023 Summer
2021/2022 Summer
2020/2021 Summer
2019/2020 Summer
2018/2019 Summer
2017/2018 Summer
2016/2017 Summer
2015/2016 Summer
2014/2015 Summer
2012/2013 Summer
2011/2012 Summer
2010/2011 Summer
2009/2010 Summer