116-0317/02 – International Marketing (MM)
Gurantor department | Department of Marketing and Business | Credits | 3 |
Subject guarantor | doc. Ing. Lenka Kauerová, CSc. | Subject version guarantor | doc. Ing. Lenka Kauerová, CSc. |
Study level | undergraduate or graduate | Requirement | Choice-compulsory |
Year | 5 | Semester | winter |
| | Study language | Czech |
Year of introduction | 2004/2005 | Year of cancellation | 2010/2011 |
Intended for the faculties | EKF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
1. Formulate the specifics of the international marketing surrounding
2. categorize the forms of entries to the international market
3. Consecrate the these of international markets segmentation
4. Evaluate the marketing approaches to adaptation of marketing mix for the international markets
5. Review the possibilities of the marketing activities organization in relation to the international market.
Teaching methods
Lectures
Tutorials
Summary
The course explores specificity of international marketing environment based
On the knowledge of general principles of marketing so that the international
marketing goals and tactics of a firm could be defined. And in compliance with definition to decide on market penetration abroad and adjusting the marketing mix to the final market. Students will be gradually acquainted with the ways of reaching foreign markets and particular stages of trade transactions.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Writen Test
E-learning
Other requirements
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
Introduction to Marketing
The International Enviroment
The Marketing Research
The Product Policy
Distriobution
International Promotion
pricing in International Marketing
international Marketing Planning
Organization and Control of International Marketing
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
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