116-0321/01 – Special Seminar (SPS)

Gurantor departmentDepartment of Marketing and BusinessCredits1
Subject guarantordoc. Ing. Vojtěch Spáčil, CSc.Subject version guarantorFiktivní Uživatel
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction1999/2000Year of cancellation2009/2010
Intended for the facultiesEKFIntended for study typesFollow-up Master
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+2

Subject aims expressed by acquired skills and competences

1. To develop the student's ability to work independently with scientific literature. 2. To develop the efficient data collection ability and to choose relevant data collection methods. 3. To develop the ability of data analysing. 4. To propose the utilization of the outputs from analysis. 5. To formulate objectives of the thesis and to suggest suitable methodology.

Teaching methods

Individual consultations


The aim of the course is professional and methodical preparation for the choice of topic and for future successful elaboration of the thesis in accordance with the topics listed. Students try to find a topic for their diploma thesis under the guidance of the teacher. Due to the different focus of the thesis topics and the specificity of the conditions of each solution, the seminar takes the form of individual consultations according to the student's needs. Students learn to define the subject of research, they orientate themselves in information sources, carry out literature search, formulate the aim of the thesis and expected results of the thesis. One of the outputs of the Special seminar is a preliminary proposal of the topic of the diploma thesis and an outline of its methodology.

Compulsory literature:

KAPOUNOVÁ, Jana a Pavel KAPOUN. Bakalářská a diplomová práce: od zadání po obhajobu. Praha: Grada, 2017. 136 s. ISBN 978-80-271-0079-8. ŠIROKÝ, Jan. Tvoříme a publikujeme odborné texty nejen pro ekonomy a manažery. Brno: Computer Press, 2011. 208 s. ISBN 978-80-251-3510-5. ČSN ISO 690. Informace a dokumentace – Pravidla pro bibliografické odkazy a citace informačních zdrojů. Praha: Úřad pro technickou normalizaci, metrologii a státní zkušebnictví, 2011. 39 s. Třídící znak 01 0197. Směrnice č. EkF_SME_07_004 děkana EkF VŠB-TU Ostrava o zásadách pro vypracování závěrečných prací [online]. Dostupné z: https://dokumenty.vsb.cz/docs/files/cs/b88a1e2e-da81-4d34-beaf-a2958ca9c519.

Recommended literature:

MALHOTRA, N. K., D. F. BIRKS and P. WILLS. Marketing Research. An Applied Approach. 4th ed. New Jersey: Prentice Hall, 2012. 1037 p. ISBN 978-0-273-72585-5.

Way of continuous check of knowledge in the course of semester


Další požadavky na studenta


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1.Research problem 2.Finding the information 3.Dealing with information 4.Doing a literary review 5.Types of research 6.Concepts and theory

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation Credit 85 (85) 0
        Other task type Other task type 85  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2004/2005 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner