116-0321/02 – Special Seminar (SPS)

Gurantor departmentDepartment of Marketing and BusinessCredits2
Subject guarantordoc. Ing. Vojtěch Spáčil, CSc.Subject version guarantordoc. Ing. Šárka Velčovská, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year1Semestersummer
Study languageCzech
Year of introduction1999/2000Year of cancellation2013/2014
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
BAR33 Ing. Petr Baránek, Ph.D.
CVA01 Ing. Miloslav Cváček, Ph.D.
HLU40 Ing. Miluše Hluchníková, CSc.
VAL401 Ing. Jana Hodulová, Ph.D.
HUM10 Ing. Vlasta Humlová, Ph.D.
KAU40 doc. Ing. Lenka Kauerová, CSc.
KRB005 Ing. Petra Klapilová Krbová, Ph.D.
KOZ99 doc. Ing. Roman Kozel, Ph.D.
MAT073 Ing. Lucja Matusiková, Ph.D.
MER20 doc. Dr.Ing. Miroslav Merenda
PET243 Ing. Michaela Musilová
OST30 Ing. Jana Ostrožná, Ph.D.
HOD022 Ing. Martina Petrunčíková, Ph.D.
POL31 Ing. Kamila Poláková, Ph.D.
NAV121 Ing. Tereza Prešnajderová, Ph.D.
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
VEL21 doc. Ing. Šárka Velčovská, Ph.D.
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+2

Subject aims expressed by acquired skills and competences

1. To develop the student's ability to work independently with scientific literature. 2. To develop the efficient data collection ability and to choose relevant data collection methods. 3. To develop the ability of data analysing. 4. To propose the utilization of the outputs from analysis. 5. To formulate objectives of the thesis and to suggest suitable methodology.

Teaching methods

Individual consultations

Summary

The aim of the course is professional and methodical preparation for the choice of topic and for future successful elaboration of the thesis in accordance with the topics listed. Students try to find a topic for their diploma thesis under the guidance of the teacher. Due to the different focus of the thesis topics and the specificity of the conditions of each solution, the seminar takes the form of individual consultations according to the student's needs. Students learn to define the subject of research, they orientate themselves in information sources, carry out literature search, formulate the aim of the thesis and expected results of the thesis. One of the outputs of the Special seminar is a preliminary proposal of the topic of the diploma thesis and an outline of its methodology.

Compulsory literature:

KAPOUNOVÁ, Jana a Pavel KAPOUN. Bakalářská a diplomová práce: od zadání po obhajobu. Praha: Grada, 2017. 136 s. ISBN 978-80-271-0079-8. ŠIROKÝ, Jan. Tvoříme a publikujeme odborné texty nejen pro ekonomy a manažery. Brno: Computer Press, 2011. 208 s. ISBN 978-80-251-3510-5. ČSN ISO 690. Informace a dokumentace – Pravidla pro bibliografické odkazy a citace informačních zdrojů. Praha: Úřad pro technickou normalizaci, metrologii a státní zkušebnictví, 2011. 39 s. Třídící znak 01 0197. Směrnice č. EkF_SME_07_004 děkana EkF VŠB-TU Ostrava o zásadách pro vypracování závěrečných prací [online]. Dostupné z: https://dokumenty.vsb.cz/docs/files/cs/b88a1e2e-da81-4d34-beaf-a2958ca9c519.

Recommended literature:

MALHOTRA, N. K., D. F. BIRKS and P. WILLS. Marketing Research. An Applied Approach. 4th ed. New Jersey: Prentice Hall, 2012. 1037 p. ISBN 978-0-273-72585-5.

Way of continuous check of knowledge in the course of semester

zpracování předpokládané osnovy diplomové práce v písemné formě

E-learning

Další požadavky na studenta

1.Research problem 2.Finding the information 3.Dealing with information 4.Doing a literary review 5.Types of research 6.Concepts and theory

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1.Research problem 2.Finding the information 3.Dealing with information 4.Doing a literary review 5.Types of research 6.Concepts and theory

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester, validity until: 2013/2014 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation Credit 85  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2013/2014 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2013/2014 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2011/2012 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2010/2011 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2009/2010 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2008/2009 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2007/2008 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2005/2006 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner