116-0321/04 – Special Seminar (SPS)
| Gurantor department | Department of Marketing and Business | Credits | 3 |
| Subject guarantor | doc. Ing. Šárka Velčovská, Ph.D. | Subject version guarantor | doc. Ing. Šárka Velčovská, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 1 | Semester | summer |
| | Study language | Czech |
| Year of introduction | 1999/2000 | Year of cancellation | |
| Intended for the faculties | EKF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
1. To develop the student's ability to work independently with scientific literature.
2. To develop the efficient data collection ability and to choose relevant data collection methods.
3. To develop the ability of data analysing.
4. To propose the utilization of the outputs from analysis.
5. To formulate objectives of the thesis and to suggest suitable methodology.
Teaching methods
Individual consultations
Summary
The aim of the course is professional and methodical preparation for the choice of topic and for future successful elaboration of the thesis in accordance with the topics listed. Students try to find a topic for their diploma thesis under the guidance of the teacher. Due to the different focus of the thesis topics and the specificity of the conditions of each solution, the seminar takes the form of individual consultations according to the student's needs. Students learn to define the subject of research, they orientate themselves in information sources, carry out literature search, formulate the aim of the thesis and expected results of the thesis. One of the outputs of the Special seminar is a preliminary proposal of the topic of the diploma thesis and an outline of its methodology.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Written elaboration of the proposed topic, aims and methodology of the thesis, including a list of references.
E-learning
Other requirements
Completion of the course Marketing research B, knowledge of basic statistical analyses.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Lectures are not part of the course,
2. Due to the individual focus of the topics of diploma theses and the specificity of the conditions of each solution, consultations are conducted individually according to the needs of the student and the stage of work on the solved diploma project.
Conditions for subject completion
Conditions for completion are defined only for particular subject version and form of study
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction