116-0321/04 – Special Seminar (SPS)

Gurantor departmentDepartment of Marketing and BusinessCredits3
Subject guarantordoc. Ing. Šárka Velčovská, Ph.D.Subject version guarantordoc. Ing. Šárka Velčovská, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year1Semestersummer
Study languageCzech
Year of introduction1999/2000Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
BAR33 Ing. Petr Baránek, Ph.D.
GIB15 Ing. Jana Gibarti, Ph.D.
HLU40 Ing. Miluše Hluchníková, CSc.
VAL401 Ing. Jana Hodulová, Ph.D.
KAU40 doc. Ing. Lenka Kauerová, CSc.
KRB005 Ing. Petra Klapilová Krbová, Ph.D.
KLE243 Ing. Vojtěch Klézl, Ph.D.
PAW031 Ing. Pavlína Kozáková, Ph.D.
NAV121 Ing. Tereza Prešnajderová, Ph.D.
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
VEL21 doc. Ing. Šárka Velčovská, Ph.D.
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+2

Subject aims expressed by acquired skills and competences

1. To develop the student's ability to work independently with scientific literature. 2. To develop the efficient data collection ability and to choose relevant data collection methods. 3. To develop the ability of data analysing. 4. To propose the utilization of the outputs from analysis. 5. To formulate objectives of the thesis and to suggest suitable methodology.

Teaching methods

Individual consultations

Summary

The aim of the course is to find a suitable topic for the diploma thesis. Further, student should find a suitable sources of scientific literature for chosen topic including sources in foreign languages and to process the list of literary sources. The student should also suggest a relevant methodology of the topic processing.

Compulsory literature:

Albright, S. Ch., W. L. Winston and Ch. J. Zappe. Data Analysis and Decision Making. 4th ed. Mason: South-Western Cengage Learning, 2011. 1061 p. ISBN 978-0-538-47612-6. Burns, A. C. and R. F. Bush. Marketing Research. 7th ed. Harlow: Pearson Education, 2014. 487 p. ISBN 978-0-133-07467-3. Malhotra, N. K., D. F. Birks and P. Wills. Marketing research: an applied approach 4th ed. Harlow: Pearson Education, 2012. 1037 p. ISBN 978-0-273-72585-5.

Recommended literature:

Walliman, N. Your Research Project: a step-by-step guide for the first-time researcher. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4.

Way of continuous check of knowledge in the course of semester

Návrh tématu diplomové práce. Vytvoření přehledu zdrojů odborné literatury k tématu. Návrh metodiky řešení.

E-learning

Další požadavky na studenta

Completion of the course Marketing research B, knowledge of basic statistical analyses.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. To choose the topic of the diploma thesis. 2. To formulate objectives of the thesis. 3. To find sources for chosen topic of the diploma thesis. 4. To make the sources review for chosen topic of the diploma thesis. 5. To suggest the methodology of the diploma thesis processing.

Conditions for subject completion

Full-time form (validity from: 2015/2016 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Credit Credit 85  85
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2019/2020 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2018/2019 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2017/2018 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2016/2017 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2015/2016 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2014/2015 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2012/2013 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner