116-0321/04 – Special Seminar (SPS)

Gurantor departmentDepartment of Marketing and BusinessCredits3
Subject guarantordoc. Ing. Vojtěch Spáčil, CSc.Subject version guarantordoc. Ing. Vojtěch Spáčil, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Year1Semestersummer
Study languageCzech
Year of introduction1999/2000Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
BAR33 Ing. Petr Baránek, Ph.D.
HLU40 Ing. Miluše Hluchníková, CSc.
VAL401 Ing. Jana Hodulová, Ph.D.
KAU40 doc. Ing. Lenka Kauerová, CSc.
KRB005 Ing. Petra Klapilová Krbová, Ph.D.
PAW031 Ing. Pavlína Kozáková, Ph.D.
NAV121 Ing. Tereza Prešnajderová, Ph.D.
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
VEL21 doc. Ing. Šárka Velčovská, Ph.D.
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+2

Subject aims expressed by acquired skills and competences

1. To develop the student's ability to work independently with scientific literature. 2. To develop the efficient data collection ability and to choose relevant data collection methods. 3. To develop the ability of data analysing. 4. To propose the utilization of the outputs from analysis. 5. To formulate objectives of the thesis and to suggest suitable methodology.

Teaching methods

Individual consultations

Summary

The aim of the course is professional and methodical preparation for the choice of topic and for future successful elaboration of the thesis in accordance with the topics listed. Students try to find a topic for their diploma thesis under the guidance of the teacher. Due to the different focus of the thesis topics and the specificity of the conditions of each solution, the seminar takes the form of individual consultations according to the student's needs. Students learn to define the subject of research, they orientate themselves in information sources, carry out literature search, formulate the aim of the thesis and expected results of the thesis. One of the outputs of the Special seminar is a preliminary proposal of the topic of the diploma thesis and an outline of its methodology.

Compulsory literature:

KAPOUNOVÁ, Jana a Pavel KAPOUN. Bakalářská a diplomová práce: od zadání po obhajobu. Praha: Grada, 2017. 136 s. ISBN 978-80-271-0079-8. ŠIROKÝ, Jan. Tvoříme a publikujeme odborné texty nejen pro ekonomy a manažery. Brno: Computer Press, 2011. 208 s. ISBN 978-80-251-3510-5. ČSN ISO 690. Informace a dokumentace – Pravidla pro bibliografické odkazy a citace informačních zdrojů. Praha: Úřad pro technickou normalizaci, metrologii a státní zkušebnictví, 2011. 39 s. Třídící znak 01 0197. Směrnice č. EkF_SME_07_004 děkana EkF VŠB-TU Ostrava o zásadách pro vypracování závěrečných prací [online]. Dostupné z: https://dokumenty.vsb.cz/docs/files/cs/b88a1e2e-da81-4d34-beaf-a2958ca9c519.

Recommended literature:

MALHOTRA, N. K., D. F. BIRKS and P. WILLS. Marketing Research. An Applied Approach. 4th ed. New Jersey: Prentice Hall, 2012. 1037 p. ISBN 978-0-273-72585-5.

Way of continuous check of knowledge in the course of semester

The aim of the course is professional and methodical preparation for the choice of topic and for future successful elaboration of the thesis in accordance with the topics listed. Students try to find a topic for their diploma thesis under the guidance of the teacher. Due to the different focus of the thesis topics and the specificity of the conditions of each solution, the seminar takes the form of individual consultations according to the student's needs. Students learn to define the subject of research, they orientate themselves in information sources, carry out literature search, formulate the aim of the thesis and expected results of the thesis. One of the outputs of the Special seminar is a preliminary proposal of the topic of the diploma thesis and an outline of its methodology.

E-learning

Other requirements

Completion of the course Marketing research B, knowledge of basic statistical analyses.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Lectures are not part of the course, 2. Due to the individual focus of the topics of diploma theses and the specificity of the conditions of each solution, consultations are conducted individually according to the needs of the student and the stage of work on the solved diploma project.

Conditions for subject completion

Full-time form (validity from: 2015/2016 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Credit Credit 85  85
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2020/2021 (N0414A050001) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2019/2020 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2018/2019 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2017/2018 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2016/2017 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2015/2016 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2014/2015 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2012/2013 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner
Subject block without study plan - EKF - P - cs 2020/2021 Full-time Czech Optional EKF - Faculty of Economics stu. block