116-0325/01 – Diploma Seminar A (DSA)

Gurantor departmentDepartment of Marketing and BusinessCredits2
Subject guarantordoc. Ing. Šárka Velčovská, Ph.D.Subject version guarantordoc. Ing. Šárka Velčovská, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semesterwinter
Study languageCzech
Year of introduction2004/2005Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
BAL045 Ing. Tomáš Balcar
HLU40 Ing. Miluše Hluchníková, CSc.
VAL401 Ing. Jana Hodulová, Ph.D.
JAN77 Ing. Ivana Jánošíková, Ph.D.
KAU40 doc. Ing. Lenka Kauerová, CSc.
KRB005 Ing. Petra Klapilová Krbová, Ph.D.
LAN075 Ing. Eva Kovářová, Ph.D.
PAW031 Ing. Pavlína Kozáková, Ph.D.
LOS0006 RNDr. Jiří Lošťák, Ph.D.
MEL044 doc. Ing. Aleš Melecký, Ph.D.
OST30 Ing. Jana Ostrožná, Ph.D.
NAV121 Ing. Tereza Prešnajderová, Ph.D.
REB0007 Ing. Katarína Seifriedová, Ph.D.
S1O70 RNDr. Ivan Šotkovský, Ph.D.
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
STV02 Ing. Hana Štverková, Ph.D.,MBA,LL.M.
SVA213 Ing. Bc. Lenka Švajdová, Ph.D.
URM003 Ing. Jaroslav Urminský, Ph.D.
VEL21 doc. Ing. Šárka Velčovská, Ph.D.
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+2

Subject aims expressed by acquired skills and competences

1. To choose the topic of diploma work. 2. To find sources for chosen topic of diploma work. 3. To review sources for chosen topic of diploma work. 4. To design the methodology of diploma work. 5. To describe the solved company (market).

Teaching methods

Seminars
Individual consultations

Summary

The aim of the course is to prepare students for elaboration of diploma thesis on given topic. Due to the different focus of the diploma thesis topics and the specificity of the conditions of the individual solutions, the seminar takes the form of individual consultations according to the student's needs and with regard to the stages of the thesis. Students learn to define the subject of research, they orientate themselves in information sources, carry out literature review, formulate the aim of the thesis and expected results of the thesis, propose applied methods and methodology and form a logical structure of the thesis. At this stage, the students are also explained the principles of elaboration of the thesis, citation principles and citation issues. One of the results of the diploma seminar A is the proposal of the Diploma thesis assignment, which is submitted to the head of the department and the dean for signature.

Compulsory literature:

References are individual based on the topic of diploma work. KAPOUNOVÁ, Jana a Pavel KAPOUN. Bakalářská a diplomová práce: od zadání po obhajobu. Praha: Grada, 2017. 136 s. ISBN 978-80-271-0079-8. MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636. Citační norma ČSN ISO 690:2022 - Bibliografické citace. Směrnice č. EkF_SME_07_004 děkana EkF VŠB-TU Ostrava o zásadách pro vypracování závěrečných prací [online]. Dostupné z: https://dokumenty.vsb.cz/.

Recommended literature:

KRČÁL, Martin a Zuzana TEPLÍKOVÁ. Naučte (se) citovat. Blansko: Citace.com, 2014. 46 s. ISBN 978-80-260-6074-1. ŠIROKÝ, Jan. Psaní a prezentace odborných textů. Praha: Leges, 2019. 200 s. ISBN 978-80-7502-340-7. TAHAL, Radek et al. Marketingový výzkum. Postupy, metody, trendy, 2. vyd. Praha: Grada, 2022. 296 s. ISBN 978-80-271-3535-6.

Way of continuous check of knowledge in the course of semester

Written elaboration of individual parts of the diploma thesis.

E-learning

Other requirements

Completion of the course Marketing research B, knowledge of basic statistical analyses.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Lectures are not part of the course, 2. Due to the individual focus of the topics of diploma theses and the specificity of the conditions of each solution, consultations are conducted individually according to the needs of the student and the stage of work on the solved diploma project.

Conditions for subject completion

Full-time form (validity from: 2015/2016 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit Credit 85  85 2
Mandatory attendence participation: 100 %

Show history

Conditions for subject completion and attendance at the exercises within ISP: regular consultations of the thesis and compliance with the deadlines for submission of individual parts of the thesis

Show history

Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2024/2025 (N0414A050001) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2023/2024 (N0414A050001) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2022/2023 (N0414A050001) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2021/2022 (N0414A050001) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2021/2022 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2020/2021 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2020/2021 (N0414A050001) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2019/2020 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2018/2019 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2017/2018 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2016/2017 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2015/2016 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2014/2015 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2013/2014 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2013/2014 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2012/2013 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2011/2012 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2010/2011 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2009/2010 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2008/2009 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2007/2008 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2006/2007 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2005/2006 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction



2023/2024 Winter
2022/2023 Winter
2021/2022 Winter
2020/2021 Winter
2019/2020 Winter
2018/2019 Winter
2016/2017 Winter
2015/2016 Winter
2012/2013 Winter
2009/2010 Winter