116-0326/01 – Diploma Seminar B (DSB)

Gurantor departmentDepartment of Marketing and BusinessCredits3
Subject guarantordoc. Ing. Šárka Velčovská, Ph.D.Subject version guarantordoc. Ing. Šárka Velčovská, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semestersummer
Study languageCzech
Year of introduction2004/2005Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
BAL045 Ing. Tomáš Balcar
BAR33 Ing. Petr Baránek, Ph.D.
HLU40 Ing. Miluše Hluchníková, CSc.
VAL401 Ing. Jana Hodulová, Ph.D.
KAU40 doc. Ing. Lenka Kauerová, CSc.
KRB005 Ing. Petra Klapilová Krbová, Ph.D.
PAW031 Ing. Pavlína Kozáková, Ph.D.
MAC40 doc. Ing. Pavla Macurová, CSc.
HOD022 Ing. Martina Petrunčíková, Ph.D.
NAV121 Ing. Tereza Prešnajderová, Ph.D.
S1O70 RNDr. Ivan Šotkovský, Ph.D.
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
VEL21 doc. Ing. Šárka Velčovská, Ph.D.
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+3

Subject aims expressed by acquired skills and competences

1. To arrange the theoretical background of diploma thesis. 2. To organize the data collecting. 3. To analyze the collected data. 4. To interpret the results of work analysis. 5. To formulate the conclusions of diploma work.

Teaching methods

Seminars
Individual consultations

Summary

The aim of the course is to prepare students for elaboration of diploma thesis on given topic. Due to the different focus of the diploma thesis topics and the specificity of the conditions of the individual solutions, the seminar takes the form of individual consultations according to the student's needs and with regard to the stages of the thesis. At this stage, students focus on data collection, data analysis and interpretation. They learn the proper ways to create tables and graphs and other visual objects.

Compulsory literature:

References are individual based on the topic of diploma work. MALHOTRA, N. K., D. NUNAN and D. F. BIRKS. Marketing Research: An Applied Approach. 5th ed. Harlow: Pearson Education Limited, 2017. 957 p. ISBN 978-1-29210315-0. ŘEZANKOVÁ, Hana. Analýza dat z dotazníkových šetření. 3. vyd. Praha: Professional, 2011. 224 s. ISBN 978-80-7431-062-1. ČSN ISO 690. Informace a dokumentace – Pravidla pro bibliografické odkazy a citace informačních zdrojů. Praha: Úřad pro technickou normalizaci, metrologii a státní zkušebnictví, 2011. 39 s. Třídící znak 01 0197. Směrnice č. EkF_SME_07_004 děkana EkF VŠB-TU Ostrava o zásadách pro vypracování závěrečných prací [online]. Dostupné z: https://dokumenty.vsb.cz/docs/files/cs/b88a1e2e-da81-4d34-beaf-a2958ca9c519.

Recommended literature:

KAPOUNOVÁ, Jana a Pavel KAPOUN. Bakalářská a diplomová práce: od zadání po obhajobu. Praha: Grada, 2017. 136 s. ISBN 978-80-271-0079-8. ŠIROKÝ, Jan. Tvoříme a publikujeme odborné texty nejen pro ekonomy a manažery. Brno: Computer Press, 2011. 208 s. ISBN 978-80-251-3510-5. TAUFER, Ivan. Jak psát a obhajovat závěrečnou práci: bakalářskou, diplomovou, rigorózní, disertační, habilitační. Pardubice: Univerzita Pardubice, 2009. 47 s. ISBN 978-80-7395-157-3.

Way of continuous check of knowledge in the course of semester

Written elaboration of individual parts of the diploma thesis.

E-learning

Další požadavky na studenta

Completion of the courses Diploma seminar A, Marketing research B, knowledge of basic statistical analyses.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Lectures are not part of the course. 2. Due to the individual focus of the topics of diploma theses and the specificity of the conditions of each solution, consultations are conducted individually according to the needs of the student and the stage of work on the solved diploma project.

Conditions for subject completion

Full-time form (validity from: 2013/2014 Winter semester, validity until: 2014/2015 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation Credit  
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2020/2021 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2020/2021 (N0414A050001) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2019/2020 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2018/2019 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2017/2018 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2016/2017 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2015/2016 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2014/2015 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2013/2014 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2013/2014 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2012/2013 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2011/2012 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2010/2011 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2009/2010 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2008/2009 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2007/2008 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2006/2007 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2005/2006 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner