116-0327/01 – Diploma Thesis (DP)

Gurantor departmentDepartment of Marketing and BusinessCredits20
Subject guarantordoc. Ing. Šárka Velčovská, Ph.D.Subject version guarantordoc. Ing. Šárka Velčovská, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semestersummer
Study languageCzech
Year of introduction2004/2005Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
BAL045 Ing. Tomáš Balcar
BAR33 Ing. Petr Baránek, Ph.D.
HLU40 Ing. Miluše Hluchníková, CSc.
VAL401 Ing. Jana Hodulová, Ph.D.
HRU0245 PhDr. Mgr. Robert Hruška
JAN77 Ing. Ivana Jánošíková, Ph.D.
KAU40 doc. Ing. Lenka Kauerová, CSc.
KRB005 Ing. Petra Klapilová Krbová, Ph.D.
LAN075 Ing. Eva Kovářová, Ph.D.
PAW031 Ing. Pavlína Kozáková, Ph.D.
LOS0006 RNDr. Jiří Lošťák, Ph.D.
MEL044 doc. Ing. Aleš Melecký, Ph.D.
OST30 Ing. Jana Ostrožná, Ph.D.
NAV121 Ing. Tereza Prešnajderová, Ph.D.
REB0007 Ing. Katarína Seifriedová, Ph.D.
S1O70 RNDr. Ivan Šotkovský, Ph.D.
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
STV02 Ing. Hana Štverková, Ph.D.,MBA,LL.M.
SVA213 Ing. Bc. Lenka Švajdová, Ph.D.
URM003 Ing. Jaroslav Urminský, Ph.D.
VEL21 doc. Ing. Šárka Velčovská, Ph.D.
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+5

Subject aims expressed by acquired skills and competences

1. To set up the summary of applied sources. 2. To set up quotations in diploma work. 3. To arrange the summary of table and figures in diploma work. 4. To summarize the appendices in diploma work. 5. To complete the diploma work.

Teaching methods

Individual consultations

Summary

The course is focused on elaboration of diploma thesis. Student submits the diploma thesis in two copies in printed form and electronically to the IS EDISON system by the set deadline. The conditions for the assignment, elaboration and submission of the diploma thesis are set out in the Study and Examination Regulations for Master's Degree Programs at VŠB - Technical University of Ostrava and the Directive of the Dean of the Faculty of Economics VŠB - Technical University of Ostrava on the Principles for Final Theses. Student will be able to solve a given problem, present (orally and in writing form) a given problem, defend its own approaches and conclusions.

Compulsory literature:

References are individual based on the topic of diploma work. MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636. TAHAL, Radek et al. Marketingový výzkum. Postupy, metody, trendy, 2. vyd. Praha: Grada, 2022. 296 s. ISBN 978-80-271-3535-6. Citační norma ČSN ISO 690:2022 - Bibliografické citace. Směrnice č. EkF_SME_07_004 děkana EkF VŠB-TU Ostrava o zásadách pro vypracování závěrečných prací [online]. Dostupné z: https://dokumenty.vsb.cz/

Recommended literature:

KAPOUNOVÁ, Jana a Pavel KAPOUN. Bakalářská a diplomová práce: od zadání po obhajobu. Praha: Grada, 2017. 136 s. ISBN 978-80-271-0079-8. McCORMICK, Keith et al. SPSS Statistics for Data Analysis and Visualization. Indianapolis: Wiley, 2017. ISBN 978-1-119-00355-7. ŠIROKÝ, Jan. Psaní a prezentace odborných textů. Praha: Leges, 2019. 200 s. ISBN 978-80-7502-340-7.

Way of continuous check of knowledge in the course of semester

Submission of the thesis electronically to the IS EDISON system.

E-learning

Other requirements

Completion of the course Marketing research B, knowledge of basic statistical analyses.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Compilation overview of sources. 2. Compilation of citations in the diploma thesis. 3. Choice of research methods. 4. Collecting primary data. 5. Analysing data. 6. The research proposals. 7. Organize list of tables and figures in the diploma thesis. 8. Summarizing attachments in this diploma thesis. 9. Completion of the diploma thesis.

Conditions for subject completion

Full-time form (validity from: 2013/2014 Winter semester, validity until: 2014/2015 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Exercises evaluation Credit   3
Mandatory attendence participation:

Show history

Conditions for subject completion and attendance at the exercises within ISP:

Show history

Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2024/2025 (N0414A050001) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2023/2024 (N0414A050001) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2022/2023 (N0414A050001) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2021/2022 (N0414A050001) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2021/2022 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2020/2021 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2020/2021 (N0414A050001) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2019/2020 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2018/2019 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2017/2018 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2016/2017 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2015/2016 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2014/2015 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2013/2014 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2013/2014 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2012/2013 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2011/2012 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2010/2011 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2009/2010 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2008/2009 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2007/2008 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2006/2007 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2005/2006 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction



2014/2015 Summer
2013/2014 Summer
2012/2013 Summer
2011/2012 Summer
2009/2010 Summer