116-0334/02 – Marketing Project (MPR)

Gurantor department	Department of Marketing and Business	Credits	3
Subject guarantor	Ing. Jaroslav Urminský, Ph.D.	Subject version guarantor	Ing. Jaroslav Urminský, Ph.D.
Study level	undergraduate or graduate	Requirement	Choice-compulsory type B
Year	2	Semester	winter
		Study language	Czech
Year of introduction	2020/2021	Year of cancellation
Intended for the faculties	EKF	Intended for study types	Follow-up Master

Instruction secured by
Login	Name	Tuitor	Teacher giving lectures
URM003	Ing. Jaroslav Urminský, Ph.D.

Extent of instruction for forms of study
Form of study	Way of compl.	Extent
Full-time	Credit	0+4

Subject aims expressed by acquired skills and competences

1. To design a marketing project plan 2. To design a budget for marketing project 3. To fing the relevant sources for solving marketing project 4. To solve marketing project 5. To build competence to present the result of marketing project

Teaching methods

Project work
Terrain work

Summary

Cílem předmětu je vypracovat předem schválený projekt pro zadavatele, kterými jsou firmy v regionu nebo katedra marketingu a obchodu. Studenti volí buď z projektů dlouhodobě spolupracujících firem, nebo mohou navrhnout vlastní projekt u organizace, ve které už působí. Případně je možné spolupracovat se členy katedry na projektech, které se týkají jejich vědeckovýzkumné činnosti.

Compulsory literature:

KARLÍČEK, Miroslav et al. Marketingová komunikace: Jak komunikovat na našem trhu. 2. vyd. Praha: Grada, 2016. 224 s. ISBN 978-80-247-3541-2. KOTLER, Philip, KARTAJAYA, Hermawan and Iwan SETIAWAN. Marketing 5.0: technology for humanity. Hoboken: John Wiley & Sons, 2021. 206 p. ISBN 978-1-119-66851-0. MALHOTRA, K. Naresh. Marketing Research. An Applied Approach. 7th ed. Harlow: Prentice Hall, 2019. 864 p. ISBN 978-0136085430.

Recommended literature:

CHAFFEY, Dave and P. R. SMITH. E-marketing Excellence: Planning and Optimizing Your Digital Marketing. 4th ed. London: Routledge, 2013. 613 p. ISBN 978-0-415-53335-5. SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9. TAHAL, Radek a kol. Marketingový výzkum: postupy, metody, trendy. Praha: Grada, 2017. 264 s. ISBN 978-80-271-0206-8.

Way of continuous check of knowledge in the course of semester

Udělení zápočtu na základě vypracování písemné závěrečné zprávy studentem a potvrzení o absolvování projektu zadávající společností.

E-learning

Other requirements

Students usually solve various marketing and businness activities in a specific company they choose. The other option is to work on the Department od Marketing and Businness and cooperate with a specific teacher who offers a project.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

The project can be focused on: - draft communication strategy, - development of a questionnaire survey, - processing of market research data, - brand building on domestic and foreign markets, - database management for marketing communications, - social media management, - web analytics, - PPC management and SEO optimization - organization of events (promotions, fairs), - creating content for web and print media.

Conditions for subject completion

Full-time form (validity from: 2020/2021 Winter semester)

Task name	Type of task	Max. number of points (act. for subtasks)	Min. number of points	Max. počet pokusů
Credit	Credit	85	85	3

Mandatory attendence participation: Student is working independently, only the final report and confirmation is presented to the course supervisor.

Show history

Conditions for subject completion and attendance at the exercises within ISP: Student is working independently, only the final report and confirmation is presented to the course supervisor.

Show history

Occurrence in study plans

Academic year	Programme	Form	Study language	Tut. centre	Year	Type of duty
2024/2025	(N0414A050001) Marketing and Business	P	Czech	Ostrava	2	Choice-compulsory type B	study plan
2023/2024	(N0414A050001) Marketing and Business	P	Czech	Ostrava	2	Choice-compulsory type B	study plan
2022/2023	(N0414A050001) Marketing and Business	P	Czech	Ostrava	2	Choice-compulsory type B	study plan
2021/2022	(N0414A050001) Marketing and Business	P	Czech	Ostrava	2	Choice-compulsory type B	study plan
2020/2021	(N0414A050001) Marketing and Business	P	Czech	Ostrava	2	Choice-compulsory type B	study plan

Occurrence in special blocks

Block name	Academic year	Form of study	Study language	Year	W	S	Type of block	Block owner

Assessment of instruction

2023/2024 Winter

2022/2023 Winter

2021/2022 Winter