116-0336/01 – Practical Placement Abroad (OPZ)

Gurantor departmentDepartment of Marketing and BusinessCredits10
Subject guarantorIng. Vojtěch Klézl, Ph.D.Subject version guarantorIng. Vojtěch Klézl, Ph.D.
Study levelundergraduate or graduate
Study languageCzech
Year of introduction2013/2014Year of cancellation
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
KAU40 doc. Ing. Lenka Kauerová, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+10

Subject aims expressed by acquired skills and competences

1. Analyze research or practical problem. 2. Propose solutions. 3. Evaluate the benefits of the solution.

Teaching methods

Terrain work


Odborná praxe v zahraničí si klade za cíl prohloubení praktických znalostí prostřednictvím participace na konkrétním projektu v zahraničí.

Compulsory literature:

BURNS, Alvin C and Ronald F. BUSH. Marketing Research. 7th ed. New York: Prentice Hall, 2014. 496 pp. ISBN 9780133074673 MALHOTRA, K. Naresh. Marketing Research. An Applied Approach. 6th ed. Harlow: Prentice Hall, 2009. 864 p. ISBN 978-0136085430.ISBN 80-551-0904-4.

Recommended literature:

CHAFFEY, Dave and P. R. SMITH. E-marketing Excellence: Planning and Optimizing Your Digital Marketing. 4th ed. London: Routledge, 2013. 613 p. ISBN 978-0-415-53335-5. MALHOTRA, K. Naresh. Basic Marketing Research. 4th ed. Harlow: Prentice Hall, 2012. 672 p. ISBN 978-013254448.

Way of continuous check of knowledge in the course of semester


Další požadavky na studenta

The aim of practical placement abroad is to deepen practical knowledge through participation on the specific project abroad.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. To design plan of practical placement abroad 2. To design budget for practical placement abroad 3. To fing the relevant sources for solving practical placement abroad 4. To solve practical placement abroad 5. To build competence to present the result of practical placement abroad

Conditions for subject completion

Full-time form (validity from: 2013/2014 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation Credit  
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2013/2014 (B6208) Economics and Management (6208R062) Marketing and Business P Czech Ostrava Choice-compulsory study plan
2013/2014 (B6208) Economics and Management (6208R062) Marketing and Business (01) Marketing and Business P Czech Ostrava Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner