116-0336/02 – Practical Placement Abroad (OPZ)

Gurantor departmentDepartment of Marketing and BusinessCredits10
Subject guarantorIng. Bc. Lenka Švajdová, Ph.D.Subject version guarantorIng. Markéta Zajarošová, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory
YearSemesterwinter + summer
Study languageCzech
Year of introduction2013/2014Year of cancellation2022/2023
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
KAU40 doc. Ing. Lenka Kauerová, CSc.
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+10

Subject aims expressed by acquired skills and competences

1. Selection of a company/institution/agency abroad 2. Contact with the company/institution/agency 3. Securing financing of study periods abroad 4. Drawing up a practice plan 5. Approval of the practice plan by the guarantor of the subject 6. Implementation of practice 7. Preparation of the final practice report 8. Approval of the final report by the course guarantor 9. Credit

Teaching methods

Terrain work

Summary

Students undertake internships in a selected company, institution or agency abroad. The aim of the internship is to develop students' skills in activities related to the studied specialization, prepare them for future employment or business activity and improve their communication in a foreign language. Before commencing the practice, the student prepares a practice plan in a pre-prepared form, which contains the place of practice, the aim of the practice, the content of the practice including the expected activities, the time organization of the practice and the contact person of the practice client. This plan is then approved by the course guarantor. For a period of one to three months, the student learns about the operation of the department / agency and the activities and work of individual employees. Under the guidance of a mentor, he processes data and provided information, participates in marketing (business) activities related to the operation of the company/agency and participates in the organization of events. After completing the internship, the student submits a final report in which he summarizes the results of his / her activities achieved during the internship abroad.

Compulsory literature:

DE PELSMACKER, P., GEUENS, M. and J. VAN DEN BERGH. Marketing Communications: A European Perspective. 7th ed. New Jersey: Pearson Education, 2021. ISBN 978-1292327891. KINGSNORTH, Simon. Digital Marketing Strategy: An Integrated Approach to Online Marketing. 3rd ed. London: Kogan page, 2022. 416 p. ISBN 978-1398605978. KOTLER, Philip et al. Marketing Management. 4th European ed. Harlow: Pearson, 2019. 840 p. ISBN 9781292248448.

Recommended literature:

BURNS, Alvin C. and Ronald F. BUSH. Marketing Research. 7th ed. Boston: Pearson, 2014. 487 p. ISBN 978-0-133-07467-3. CHAFFEY, Dave. Digital Marketing: Strategy, Implementation and Practice. 7th ed. New York: Pearson Education, 2019. 545 p. ISBN 978-1-292-24157-9. MALHOTRA, Naresh K. Marketing Research: An Applied Orientation. 7th ed. Harlow: Pearson, 2019. 888 p. ISBN 978-1292265636.

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

The aim of practical placement abroad is to deepen practical knowledge through participation on the specific project abroad.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. To design plan of practical placement abroad 2. To design budget for practical placement abroad 3. To fing the relevant sources for solving practical placement abroad 4. To solve practical placement abroad 5. To build competence to present the result of practical placement abroad

Conditions for subject completion

Full-time form (validity from: 2013/2014 Winter semester, validity until: 2022/2023 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Exercises evaluation Credit   3
Mandatory attendence participation: according to the requirements of the company, a minimum number of hours of practice must be met

Show history

Conditions for subject completion and attendance at the exercises within ISP: the student must complete a professional practice and submit the required documents

Show history

Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2021/2022 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava Choice-compulsory study plan
2020/2021 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava Choice-compulsory study plan
2019/2020 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava Choice-compulsory study plan
2018/2019 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava Choice-compulsory study plan
2017/2018 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava Choice-compulsory study plan
2016/2017 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava Choice-compulsory study plan
2015/2016 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan
2014/2015 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava Choice-compulsory study plan
2013/2014 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan
2013/2014 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

Předmět neobsahuje žádné hodnocení.