116-0336/04 – Practical Placement Abroad (OPZ)
| Gurantor department | Department of Marketing and Business | Credits | 6 |
| Subject guarantor | Ing. Bc. Lenka Švajdová, Ph.D. | Subject version guarantor | Ing. Bc. Lenka Švajdová, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Choice-compulsory type B |
| Year | 2 | Semester | summer |
| | Study language | Czech |
| Year of introduction | 2020/2021 | Year of cancellation | |
| Intended for the faculties | EKF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
1. Selection of a company/institution/agency abroad
2. Contact with the company/institution/agency
3. Securing financing of study periods abroad
4. Drawing up a practice plan
5. Approval of the practice plan by the guarantor of the subject
6. Implementation of practice
7. Preparation of the final practice report
8. Approval of the final report by the course guarantor
9. Credit
Teaching methods
Terrain work
Summary
Students undertake internships in a selected company, institution or agency abroad. The aim of the internship is to develop students' skills in activities related to the studied specialization, prepare them for future employment or business activity and improve their communication in a foreign language. Before commencing the practice, the student prepares a practice plan in a pre-prepared form, which contains the place of practice, the aim of the practice, the content of the practice including the expected activities, the time organization of the practice and the contact person of the practice client. This plan is then approved by the course guarantor. For a period of one to three months, the student learns about the operation of the department / agency and the activities and work of individual employees. Under the guidance of a mentor, he processes data and provided information, participates in marketing (business) activities related to the operation of the company/agency and participates in the organization of events. After completing the internship, the student submits a final report in which he summarizes the results of his / her activities achieved during the internship abroad.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Udělení zápočtu na základě vypracování písemné závěrečné zprávy studentem a potvrzení o absolvování projektu zadávající společností.
E-learning
Other requirements
The topic of the project is created in cooperation with course supervisor. The student writes a project report, which is approved by the organization where the project is conducted.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
The topic of the project could be:
- the design of a communication strategy;
- conducting survey;
- data analysis for a market research;
- brand building on Czech or foreign market;
- managing a CRM database;
- social media management;
- website analytics;
- PPC campaigns and SEO;
- event organization (trade fairs etc.);
- content creation for press or online media.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
Předmět neobsahuje žádné hodnocení.