116-0336/04 – Practical Placement Abroad (OPZ)

Gurantor departmentDepartment of Marketing and BusinessCredits6
Subject guarantorIng. Markéta Zajarošová, Ph.D.Subject version guarantorIng. Markéta Zajarošová, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory type B
Study languageCzech
Year of introduction2020/2021Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+10

Subject aims expressed by acquired skills and competences

1. Analyze research or practical problem. 2. Propose solutions. 3. Evaluate the benefits of the solution.

Teaching methods

Terrain work


Odborná praxe v zahraničí si klade za cíl prohloubení praktických znalostí prostřednictvím participace na konkrétním projektu v zahraničí.

Compulsory literature:

BURNS, Alvin C and Ronald F. BUSH. Marketing Research. 7th ed. New York: Prentice Hall, 2014. 496 pp. ISBN 9780133074673 MALHOTRA, K. Naresh. Marketing Research. An Applied Approach. 6th ed. Harlow: Prentice Hall, 2009. 864 p. ISBN 978-0136085430.ISBN 80-551-0904-4.

Recommended literature:

CHAFFEY, Dave and P. R. SMITH. E-marketing Excellence: Planning and Optimizing Your Digital Marketing. 4th ed. London: Routledge, 2013. 613 p. ISBN 978-0-415-53335-5. MALHOTRA, K. Naresh. Basic Marketing Research. 4th ed. Harlow: Prentice Hall, 2012. 672 p. ISBN 978-013254448.

Way of continuous check of knowledge in the course of semester

Udělení zápočtu na základě vypracování písemné závěrečné zprávy studentem a potvrzení o absolvování projektu zadávající společností.


Other requirements

The topic of the project is created in cooperation with course supervisor. The student writes a project report, which is approved by the organization where the project is conducted.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

The topic of the project could be: - the design of a communication strategy; - conducting survey; - data analysis for a market research; - brand building on Czech or foreign market; - managing a CRM database; - social media management; - website analytics; - PPC campaigns and SEO; - event organization (trade fairs etc.); - content creation for press or online media.

Conditions for subject completion

Full-time form (validity from: 2020/2021 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Credit Credit  
Mandatory attendence parzicipation: according to company requirements

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2021/2022 (N0414A050001) Marketing and Business P Czech Ostrava 2 Choice-compulsory type B study plan
2020/2021 (N0414A050001) Marketing and Business P Czech Ostrava 2 Choice-compulsory type B study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner