116-0336/04 – Practical Placement Abroad (OPZ)

Gurantor departmentDepartment of Marketing and BusinessCredits6
Subject guarantorIng. Markéta Zajarošová, Ph.D.Subject version guarantorIng. Markéta Zajarošová, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory type B
Year2Semestersummer
Study languageCzech
Year of introduction2020/2021Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+10

Subject aims expressed by acquired skills and competences

1. Analyze research or practical problem. 2. Propose solutions. 3. Evaluate the benefits of the solution.

Teaching methods

Terrain work

Summary

Odborná praxe v zahraničí si klade za cíl prohloubení praktických znalostí prostřednictvím participace na konkrétním projektu v zahraničí.

Compulsory literature:

BURNS, Alvin C and Ronald F. BUSH. Marketing Research. 7th ed. New York: Prentice Hall, 2014. 496 pp. ISBN 9780133074673 MALHOTRA, K. Naresh. Marketing Research. An Applied Approach. 6th ed. Harlow: Prentice Hall, 2009. 864 p. ISBN 978-0136085430.ISBN 80-551-0904-4.

Recommended literature:

CHAFFEY, Dave and P. R. SMITH. E-marketing Excellence: Planning and Optimizing Your Digital Marketing. 4th ed. London: Routledge, 2013. 613 p. ISBN 978-0-415-53335-5. MALHOTRA, K. Naresh. Basic Marketing Research. 4th ed. Harlow: Prentice Hall, 2012. 672 p. ISBN 978-013254448.

Way of continuous check of knowledge in the course of semester

Udělení zápočtu na základě vypracování písemné závěrečné zprávy studentem a potvrzení o absolvování projektu zadávající společností.

E-learning

Other requirements

The topic of the project is created in cooperation with course supervisor. The student writes a project report, which is approved by the organization where the project is conducted.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

The topic of the project could be: - the design of a communication strategy; - conducting survey; - data analysis for a market research; - brand building on Czech or foreign market; - managing a CRM database; - social media management; - website analytics; - PPC campaigns and SEO; - event organization (trade fairs etc.); - content creation for press or online media.

Conditions for subject completion

Full-time form (validity from: 2020/2021 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Credit Credit  
Mandatory attendence parzicipation: according to company requirements

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2020/2021 (N0414A050001) Marketing and Business P Czech Ostrava 2 Choice-compulsory type B study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner