116-0336/04 – Practical Placement Abroad (OPZ)

Gurantor departmentDepartment of Marketing and BusinessCredits6
Subject guarantorIng. Bc. Lenka Švajdová, Ph.D.Subject version guarantorIng. Bc. Lenka Švajdová, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory type B
Study languageCzech
Year of introduction2020/2021Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
SVA213 Ing. Bc. Lenka Švajdová, Ph.D.
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+10

Subject aims expressed by acquired skills and competences

1. Selection of a company/institution/agency abroad 2. Contact with the company/institution/agency 3. Securing financing of study periods abroad 4. Drawing up a practice plan 5. Approval of the practice plan by the guarantor of the subject 6. Implementation of practice 7. Preparation of the final practice report 8. Approval of the final report by the course guarantor 9. Credit

Teaching methods

Terrain work


Students undertake internships in a selected company, institution or agency abroad. The aim of the internship is to develop students' skills in activities related to the studied specialization, prepare them for future employment or business activity and improve their communication in a foreign language. Before commencing the practice, the student prepares a practice plan in a pre-prepared form, which contains the place of practice, the aim of the practice, the content of the practice including the expected activities, the time organization of the practice and the contact person of the practice client. This plan is then approved by the course guarantor. For a period of one to three months, the student learns about the operation of the department / agency and the activities and work of individual employees. Under the guidance of a mentor, he processes data and provided information, participates in marketing (business) activities related to the operation of the company/agency and participates in the organization of events. After completing the internship, the student submits a final report in which he summarizes the results of his / her activities achieved during the internship abroad.

Compulsory literature:

DE PELSMACKER, P., GEUENS, M. and J. VAN DEN BERGH. Marketing Communications: A European Perspective. 7th ed. New Jersey: Pearson Education, 2021. ISBN 978-1292327891. KINGSNORTH, Simon. Digital Marketing Strategy: An Integrated Approach to Online Marketing. 3rd ed. London: Kogan page, 2022. 416 p. ISBN 978-1398605978. KOTLER, Philip et al. Marketing Management. 4th European ed. Harlow: Pearson, 2019. 840 p. ISBN 9781292248448.

Recommended literature:

BURNS, Alvin C. and Ronald F. BUSH. Marketing Research. 7th ed. Boston: Pearson, 2014. 487 p. ISBN 978-0-133-07467-3. CHAFFEY, Dave. Digital Marketing: Strategy, Implementation and Practice. 7th ed. New York: Pearson Education, 2019. 545 p. ISBN 978-1-292-24157-9. MALHOTRA, Naresh K. Marketing Research: An Applied Orientation. 7th ed. Harlow: Pearson, 2019. 888 p. ISBN 978-1292265636.

Way of continuous check of knowledge in the course of semester

Udělení zápočtu na základě vypracování písemné závěrečné zprávy studentem a potvrzení o absolvování projektu zadávající společností.


Other requirements

The topic of the project is created in cooperation with course supervisor. The student writes a project report, which is approved by the organization where the project is conducted.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

The topic of the project could be: - the design of a communication strategy; - conducting survey; - data analysis for a market research; - brand building on Czech or foreign market; - managing a CRM database; - social media management; - website analytics; - PPC campaigns and SEO; - event organization (trade fairs etc.); - content creation for press or online media.

Conditions for subject completion

Full-time form (validity from: 2020/2021 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit Credit   3
Mandatory attendence participation: according to the requirements of the company, a minimum number of hours of practice must be met

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Conditions for subject completion and attendance at the exercises within ISP: the student must complete a professional practice and submit the required documents

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2024/2025 (N0414A050001) Marketing and Business P Czech Ostrava 2 Choice-compulsory type B study plan
2023/2024 (N0414A050001) Marketing and Business P Czech Ostrava 2 Choice-compulsory type B study plan
2022/2023 (N0414A050001) Marketing and Business P Czech Ostrava 2 Choice-compulsory type B study plan
2021/2022 (N0414A050001) Marketing and Business P Czech Ostrava 2 Choice-compulsory type B study plan
2020/2021 (N0414A050001) Marketing and Business P Czech Ostrava 2 Choice-compulsory type B study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

Předmět neobsahuje žádné hodnocení.