116-0339/02 – Professional Practice (OP)

Gurantor departmentDepartment of Marketing and BusinessCredits2
Subject guarantorIng. Miluše Hluchníková, CSc.Subject version guarantorIng. Jana Gibarti, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory
Study languageCzech
Year of introduction2017/2018Year of cancellation2020/2021
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
GIB15 Ing. Jana Gibarti, Ph.D.
HLU40 Ing. Miluše Hluchníková, CSc.
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+2

Subject aims expressed by acquired skills and competences

1. To characterize business functions in the company. 2. To analyse business processes in the company. 3. To describe suggested results. 4. To plan results. 5. To develop soft skills of the students.

Teaching methods

Terrain work


Compulsory literature:

BURNS, Alvin C and Ronald F. BUSH. Marketing Research. 7th ed. New York: Prentice Hall, 2014. 496 pp. ISBN 9780133074673 MALHOTRA Naresh K. Marketing Research: An Applied Orientation. 6th ed. New York: Prentice Hall, 2010. 936 pp. ISBN 9780136085430.

Recommended literature:

WALLIMAN, Nicholas. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4. HAIR,J. F. et al. Multivariate Data Analysis, 7th ed. New York: Prentice Hall, 2010. 816 pp. ISBN 9780138132637.

Way of continuous check of knowledge in the course of semester


Other requirements

Students usually solve various marketing and business activities in a specific company they choose.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1.First contact with the company, familiarization with the internal environment of the company. 2.Job description, specification of the tasks, specification of the student’s duties and responsibilities. 3.Solving marketing and business issues in the company in relation to the job description. 4.Final evaluation and discussion of the results with the management of the company. 5.Discussion about the further possibilities of the cooperation with the company.

Conditions for subject completion

Full-time form (validity from: 2017/2018 Winter semester, validity until: 2020/2021 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit Credit   3
Mandatory attendence participation: práce ve firmě

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2018/2019 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Choice-compulsory study plan
2017/2018 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

Předmět neobsahuje žádné hodnocení.