116-0340/01 – Professional Practice (OP)
Gurantor department | Department of Marketing and Business | Credits | 2 |
Subject guarantor | Ing. Bc. Lenka Švajdová, Ph.D. | Subject version guarantor | Ing. Markéta Zajarošová, Ph.D. |
Study level | undergraduate or graduate | Requirement | Choice-compulsory |
Year | 2 | Semester | winter |
| | Study language | Czech |
Year of introduction | 2014/2015 | Year of cancellation | 2022/2023 |
Intended for the faculties | EKF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
1. Selection of company/institution/agency
2. Contact with the company/institution/agency
3. Drawing up a practice plan
4. Approval of the practice plan by the guarantor of the subject
5. Implementation of practice
6. Preparation of the final practice report
7. Approval of the final report by the course guarantor
8. Credit
Teaching methods
Terrain work
Summary
Students complete an internship in a selected company, institution or agency. The aim of the internship is to develop students' skills in activities related to the studied specialization and prepare them for future employment or entrepreneurial activity. Before commencing the practice, the student prepares a practice plan in a pre-prepared form, which contains the place of practice, the aim of the practice, the content of the practice including the expected activities, the time organization of the practice and the contact person of the practice client. This plan is then approved by the course guarantor. For a period of one to three months, the student learns about the operation of the department / agency and the activities and work of individual employees. Under the guidance of a mentor, he processes data and provided information, participates in marketing (business) activities related to the operation of the company/agency and participates in the organization of events. After completing the practice, the student submits a final report in which he summarizes the results of his activities achieved during the practice.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Students usually solve various marketing and business activities in a specific company they choose.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. First contact with the company, familiarization with the internal environment of the company.
2. Job description, specification of the tasks, specification of the student’s duties and responsibilities.
3. Solving marketing and business issues in the company in relation to the job description.
4. Final evaluation and discussion of the results with the management of the company.
5. Discussion about the further possibilities of the cooperation with the company.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction