116-0340/01 – Professional Practice (OP)

Gurantor departmentDepartment of Marketing and BusinessCredits2
Subject guarantorIng. Markéta Zajarošová, Ph.D.Subject version guarantorIng. Pavlína Kozáková, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory
Year2Semesterwinter
Study languageCzech
Year of introduction2014/2015Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
PAW031 Ing. Pavlína Kozáková, Ph.D.
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+2

Subject aims expressed by acquired skills and competences

The goal of the subject is to: - ensure the students have relevant practical experience; - to evaluate skills and knowledge gained in other subjects; - to acquire the habits of working in real environment.

Teaching methods

Terrain work

Summary

Cílem předmětu je prohloubit praktické dovednosti studenta. Student v rámci předmětu vykonává odbornou praxi v oblasti marketingu nebo obchodu u organizace, se kterou dlouhodobě spolupracuje (brigáda, zaměstnání). Organizacemi mohou být firmy působící v regionu, veřejné instituce, ale i studentské organizace (např. ESN) nebo neziskové organizace.

Compulsory literature:

BURNS, Alvin C. and Ronald F. BUSH. Marketing Research. 7th ed. New York: Prentice Hall, 2014. 496 pp. ISBN 9780133074673 MALHOTRA Naresh K. Marketing Research: An Applied Orientation. 6th ed. New York: Prentice Hall, 2010. 936 pp. ISBN 9780136085430.

Recommended literature:

WALLIMAN, Nicholas. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4. HAIR,J. F. et al. Multivariate Data Analysis, 7th ed. New York: Prentice Hall, 2010. 816 pp. ISBN 9780138132637.

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

Students usually solve various marketing and business activities in a specific company they choose.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. First contact with the company, familiarization with the internal environment of the company. 2. Job description, specification of the tasks, specification of the student’s duties and responsibilities. 3. Solving marketing and business issues in the company in relation to the job description. 4. Final evaluation and discussion of the results with the management of the company. 5. Discussion about the further possibilities of the cooperation with the company.

Conditions for subject completion

Full-time form (validity from: 2014/2015 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)		Min. number of points
Exercises evaluation Credit  
Mandatory attendence parzicipation: Student is working independently, only the confirmation is presented to course supervisor.

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2019/2020 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Choice-compulsory study plan
2018/2019 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Choice-compulsory study plan
2017/2018 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Choice-compulsory study plan
2016/2017 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Choice-compulsory study plan
2015/2016 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Choice-compulsory study plan
2014/2015 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner