116-0340/02 – Professional Practice (OP)

1. Selection of company/institution/agency 2. Contact with the company/institution/agency 3. Drawing up a practice plan 4. Approval of the practice plan by the guarantor of the subject 5. Implementation of practice 6. Preparation of the final practice report 7. Approval of the final report by the course guarantor 8. Credit

Students complete an internship in a selected company, institution or agency. The aim of the internship is to develop students' skills in activities related to the studied specialization and prepare them for future employment or entrepreneurial activity. Before commencing the practice, the student prepares a practice plan in a pre-prepared form, which contains the place of practice, the aim of the practice, the content of the practice including the expected activities, the time organization of the practice and the contact person of the practice client. This plan is then approved by the course guarantor. For a period of one to three months, the student learns about the operation of the department / agency and the activities and work of individual employees. Under the guidance of a mentor, he processes data and provided information, participates in marketing (business) activities related to the operation of the company/agency and participates in the organization of events. After completing the practice, the student submits a final report in which he summarizes the results of his activities achieved during the practice.

BURNS, Alvin C. and Ronald F. BUSH. Marketing Research. 7th ed. Boston: Pearson, 2014. 487 p. ISBN 978-0-133-07467-3. CHAFFEY, Dave. Digital Marketing: Strategy, Implementation and Practice. 7th ed. New York: Pearson Education, 2019. 545 p. ISBN 978-1-292-24157-9. MALHOTRA, Naresh K. Marketing Research: An Applied Orientation. 7th ed. Harlow: Pearson, 2019. 888 p. ISBN 978-1292265636.

Awarding credit based on the company's confirmation of completion of professional practice.